Exam 10: Data Collection and Basic Descriptive Statistics

Which type of statistical analysis would we use to determine if the College of Business graduates' average starting salary was statistically different from their counterparts in Business University?

When we square the standard deviation, the result is known as the:

Nonresponse has been labeled the marketing research industry's biggest problem.

If we square the standard deviation, we have variance.

Which is the best description of a frequency distribution?

Which of the following best describes data coding?

Which of the following has been labelled the marketing research industry's biggest problem?

Assume a college professor wanted to know if the number of hours studied by her students was related to students' test scores. She would use:

Generalization requires that a researcher conduct hypotheses tests and/or compute confidence intervals.

Research must adopt a decision rule for determining how many and which item omissions invalidate a survey or a particular question.

If two values are tied for the value that occurs most often in a data set, the distribution is said to be:

The term central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, percentage, or average.

A variety of nonsampling error occurs during data collection. These data collection errors may be divided into:

Which of the following is a type of intentional fieldworker error?

The level of measurement dictates the proper data analysis.

In the following data set, what is the mean? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )

Data entry requires the researcher to first undertake an operation called data coding.

Laura Strubel is reviewing some data from a marketing research report she obtained that shows the age of persons who frequently purchase her company's product, Strubel's Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which stations should run the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that 68 percent of her target market fall between the ages of:

We can predetermine the level of sampling error, and we can predetermine the amount of nonsampling error we will have.

A good definition for a completed interview is one that has all primary questions were answered.