Exam 11: Population Estimates and Hypothesis Testing
Exam 1: Introducing Marketing Research84 Questions
Exam 2: The Marketing Research Process85 Questions
Exam 3: Research Design135 Questions
Exam 4: Using Secondary Data and Online Information Databases102 Questions
Exam 5: Qualitative Research Methods90 Questions
Exam 6: Quantitative Data Collection Methods89 Questions
Exam 7: Survey Measurement Scales91 Questions
Exam 8: Questionnaire Design95 Questions
Exam 9: Sampling95 Questions
Exam 10: Data Collection and Basic Descriptive Statistics99 Questions
Exam 11: Population Estimates and Hypothesis Testing80 Questions
Exam 12: Testing of Differences80 Questions
Exam 13: Relationships Between Variables102 Questions
Exam 14: Communicating the Research Results90 Questions
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In ____________ hypothesis testing, someone uses something observed to see if it agrees with or goes against the belief about that topic.
(Multiple Choice)
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A 99 percent confidence interval allows us to say that if we took many, many samples from the population:
(Multiple Choice)
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If you were investigating the percentage of high school students who eat at the local Subway, the percentage, because it is derived from the sample, is the sample finding.
(True/False)
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Directional hypotheses contain statements of "greater than" or "less than."
(True/False)
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An important sample value used in making estimates about population parameters is sample size.
(True/False)
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If many, many samples were taken and the sample findings for all of these samples were plotted as a frequency distribution, it would approximate a bell-shaped curve called the:
(Multiple Choice)
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In order to estimate a population percentage, all that is needed is the:
(Multiple Choice)
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The standard error is a measure of the variability in the sampling distribution based on what is believed would occur if a multitude of independent samples were taken from the same population.
(True/False)
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Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is, in fact, true. Which of the following best illustrates the logic of hypothesis testing at the 95% confidence level?
(Multiple Choice)
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Values that are computed from a complete census, using all members of the population, and are considered precise, valid, true measures of the population are called:
(Multiple Choice)
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When a statement about the population parameter is made based on prior knowledge, assumptions, or intuition, this is a hypothesis.
(True/False)
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Which of the following refers to a measure of the variability in a population based on the variability found in the sample?
(Multiple Choice)
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A toy store owner hypothesizes that parents spend less than $100 on toys per visit to her store. This is a(n):
(Multiple Choice)
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Regardless of whether a percentage hypothesis or an average hypothesis is being used, the interpretation of a hypothesis test is:
(Multiple Choice)
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Ping Golf, Inc. conducts a study in which they use a probability sample of 600 golfers. They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs. The 28 percent is:
(Multiple Choice)
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The z value is agreed by statisticians to be more proper than the t value when the sample is large.
(True/False)
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Hypothesis testing is a statistical procedure used to accept or reject the hypothesis, based on sample information.
(True/False)
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___________ is the process of using sample information to compute an interval that describes the range of a parameter such as a population mean or the population percentage.
(Multiple Choice)
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To estimate a population parameter, you need to know the sample finding, which is a percentage derived from sample data of a metric question.
(True/False)
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