Exam 12: Testing of Differences
Exam 1: Introducing Marketing Research84 Questions
Exam 2: The Marketing Research Process85 Questions
Exam 3: Research Design135 Questions
Exam 4: Using Secondary Data and Online Information Databases102 Questions
Exam 5: Qualitative Research Methods90 Questions
Exam 6: Quantitative Data Collection Methods89 Questions
Exam 7: Survey Measurement Scales91 Questions
Exam 8: Questionnaire Design95 Questions
Exam 9: Sampling95 Questions
Exam 10: Data Collection and Basic Descriptive Statistics99 Questions
Exam 11: Population Estimates and Hypothesis Testing80 Questions
Exam 12: Testing of Differences80 Questions
Exam 13: Relationships Between Variables102 Questions
Exam 14: Communicating the Research Results90 Questions
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The alternative hypothesis for an ANOVA is that at least one pair is significantly different.
(True/False)
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Directional hypotheses are also feasible in the case of tests of statistically significant differences.
(True/False)
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Which of the following commands would be used to test for the significant differences between two percentages using XL Data Analyst?
(Multiple Choice)
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ANOVA uses the F test statistic, and the significance value that appears is the degree of support for the alternative hypothesis.
(True/False)
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A group comparison table is often used to summarize significant differences when reporting group differences to clients.
(True/False)
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When a researcher is determining if two groups are statistically significant, he or she is considering the two groups as two separate populations. The question is whether or not the two different populations':
(Multiple Choice)
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The null hypothesis states that the difference in two groups population parameter is:
(Multiple Choice)
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Assume you have two questions of the same format, a 5-point scale measuring importance level. One question measures the importance of prices in the selection of a restaurant and the other measures the importance of food quality. If you want to know if the two mean scores of each question are significantly different, you would use:
(Multiple Choice)
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Researchers can avoid the pitfall that traps many in the industry by understanding the difference between ___________ significance and ___________ significance.
(Multiple Choice)
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Let's say we wanted to see if there was a significant difference between your class's GPA when you were all freshmen and your class's GPA today. What is the proper test for differences?
(Multiple Choice)
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In the test to determine significance difference between two means generated by independent samples, there is no provision for testing a directional hypothesis such as "males drink more soft drinks per week than females."
(True/False)
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In your textbook, you learn to test for significant differences between:
(Multiple Choice)
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Practical significance depends on whether or not there is a(n):
(Multiple Choice)
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The word "variance" in the term "analysis of variance" is misleading.
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When two variable averages are not significantly different, this means that the arithmetic difference between them is not a true one.
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Comparing the average of one variable to the average of another variable within the same group is valid whether or not the variables were measured with the same scale.
(True/False)
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ANOVA is used to determine if there is any correlation among three or more paired groups or samples.
(True/False)
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Practical significance depends on whether or not there is a useful managerial application that uses the statistically significant difference that was uncovered.
(True/False)
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When making a comparison between two groups of respondents to determine whether or not they are statistically different, in concept, the researcher is considering the two groups as two:
(Multiple Choice)
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