Exam 8: Strategy Formulation and Implementation

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The __________ strategy involves an attempt to distinguish the firm's products or services from others in the industry.

(Multiple Choice)
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A business activity that an organization does particularly well relative to its competition is known as a(n) _________________________.

(Short Answer)
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CASE Scenario - Darla Davidson Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market. -Which one of the following is not one of the competitive forces that Porter recommends that Darla should recognize?

(Multiple Choice)
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Gillette operates numerous strategic business units. Most of its __________ are in the personal care division.

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Strategic decisions at the business level concern amount of advertising, direction and extent of R & D, product changes, new product development, equipment and facilities, and expansion or contraction of product lines.

(True/False)
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Scenario - QT.com Faced with rapidly growing business, Quick Trade, Inc., a global brokerage company with the largest market share, recently announced that they have established an on-line stock investment and trading subsidiary, QT.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates. -Quick Trade is following which strategy, according to Porter, through the .com subsidiary?

(Multiple Choice)
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Which of these is true about the cash cow?

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The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is called a(n) ____________________.

(Short Answer)
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With a multidomestic strategy, a company will achieve the globalization or standardization of marketing and production approaches.

(True/False)
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The interaction of Production and Sales working together to produce profit greater than the total of both working separately is an example of synergy.

(True/False)
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List Porter's competitive forces.

(Essay)
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CASE Scenario - Darla Davidson Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market. -The strategy that the BCG matrix suggests that Darla should take for this SBU is

(Multiple Choice)
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Structural design pertains to managers' responsibilities, their degree of authority, and the consolidation of facilities, departments, and divisions.

(True/False)
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As a way of implementing their differentiation strategy which emphasizes quality, 123 Corporation decided to switch from an assembly line manufacturing system to a system based on work teams. This is an example of which of the dimensions used for implementing strategy?

(Multiple Choice)
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Briefly discuss Porter's three competitive strategies.

(Essay)
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__________ pertains to the organization as a whole.

(Multiple Choice)
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For General Electric, a strong financial base, combined with an excellent reputation with creditors and the equity market, is with a significant strength to include in its SWOT analysis.

(True/False)
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A(n) ____________________ strategy seeks to achieve both global integration and national responsiveness.

(Short Answer)
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A __________ is a business activity that an organization does especially well relative to its competition is known as

(Multiple Choice)
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____________________ strategies are when companies join with other organizations to promote innovation, expand markets, and pursue joint goals.

(Short Answer)
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