Exam 3: Gathering Information and Scanning the Environment

Consumers are increasingly willing to swap personal information for customized products from firms.However,there are still consumer concerns.You know that privacy issues are still a public policy hot button.As a consumer advocate,list the consumer concerns that seem to be the most compelling and most difficult to deal with by the marketer.

Although core values are fairly persistent,cultural swings do take place.________ caused such a swing in the 1960s.

Over the past three decades in the United States,the rich have grown richer and the middle class has ________.

Which of the following would be the best illustration of a subculture

All of the following have been cited by the text as being among Americans' core values EXCEPT ________.

Companies with superior information enjoy a competitive advantage.

A growing portion of U.S.R&D expenditure is going into the development side of R&D,raising concerns about whether the United States can maintain its lead in basic science.

High debt-to-income ratios among U.S.consumers can slow down their expenditures on housing and large-ticket items.

Many marketers have tried and failed with "green marketing" programs.Identify and briefly describe the two main problems with such campaigns.

Consumer expenditures are affected by ________.

People vary in their attitudes toward society and react accordingly.________ are a major market for movies,music,surfing,and camping.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

All of the following would be considered to be steps to improve the quality of marketing intelligence in a company EXCEPT ________.

Today,most firms are rather sophisticated about gathering information.

The heart of the internal records system is the ________.

In response to the U.S.income distribution trend toward ________,Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the less-expensive Levi Strauss Signature line to mass-market retailers.

How are household patterns anticipated to change over the next few years

Consumers are consistently in favor of environmental safety and the majority show their concern by purchasing recycled and environmentally safe products.

By 2010,projections indicate that the largest category of households will be composed of ________.

________ are groups of individuals who are born during the same time period and travel through life together.