Exam 3: Gathering Information and Scanning the Environment

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Hispanic influence" in the United States.Explain this megatrend and indicate why it might be important to your company and industry.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

A growing population always means a growing market.

What four trends in technology should marketers monitor

One of the ways that a marketer can improve his or her marketing intelligence function is to network externally.What does networking externally mean

In marketing to ethnic groups,African Americans should be treated as a uniform group because of their shared heritage and homogeneous consumption patterns.

The beginning of the new century brought a series of new challenges.All of the following would be considered to be among those challenges EXCEPT ________.

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

An important force affecting business is the ________-a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

When a marketer "mines" his or her company's database,fresh insights can be gained into neglected customer segments,________,and other useful information.

Legislation affecting business has increased steadily over the years.

A style is unpredictable,short-lived,and without social or economic significance.

Frito-Lay has seen a rise in chip snacking by grown-ups and believes it is a result of more directed marketing efforts toward ________,who continued to snack on Frito-Lay products into adulthood.

Examples of ________ that were considered to be successful for toy retailers were Beanie Babies,Furbies,and Tickle Me Elmo dolls.

By 2010,only ________ of U.S.households will consist of married couples with children under the age of 18.

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors.This is an example of a(n)________.

Firms making products that require increasingly scarce finite nonrenewable resources face substantial cost increases.

If a single person has a home entertainment system that is rich in television capabilities and home video games,he or she may be using such a system as a "social surrogate."

The ________ regions of the world currently account for 76% of the world population and are growing almost four times faster than the populations of ________ regions.