Question 1

Two-thirds of all illiterate adults are ________.

Accepted Answer

A)  Chinese 
B)  middle-class 
C)  women 
D)  living in industrialized countries 
E)  none of the above 
A)  Chinese 
B)  middle-class 
C)  women 
D)  living in industrialized countries 
E)  none of the above

Question 2

List and briefly describe the five main ways marketers can find relevant online information on competitors' strengths and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.

Accepted Answer

The five ways are: (1)independent custom

Question 3

A megatrend has been described as being what follows all fads that stay on the market at least one year.

Accepted Answer

A) True 
 B)False

Question 4

With respect to the shortage of raw materials,air and water are classified as ________ resources.However,as we know,problems are beginning to plague both our air and water quality.

Accepted Answer

A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  absolute 
A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  absolute

Question 5

According to the information found in the social-cultural environment,with respect to views of others,________ are considered to be things that allow people who are alone to feel they are not (e.g.,television,home video games,and Internet chat rooms).

Accepted Answer

A)  social surrogates 
B)  subliminal fantasies 
C)  relationship avoidance 
D)  primary products 
E)  secondary products 
A)  social surrogates 
B)  subliminal fantasies 
C)  relationship avoidance 
D)  primary products 
E)  secondary products

Question 6

Characterize the N Generation and how it differs from Generation X.What implications does this generation have for marketing over the next few years

Accepted Answer

Born after 1977,N Generation is under 32

Question 7

The heart of the internal records system is the bar code.

Accepted Answer

A) True 
 B)False

Question 8

People absorb,almost unconsciously,a worldview that defines their relationships.List and describe the "views" that assist or retard this relationship development process.

Accepted Answer

The views are: (1)views of themselves; (

Question 9

Egypt is a good example of a raw-material-exporting economy.

Accepted Answer

A) True 
 B)False

Question 10

Describe a marketing information system (MIS).From what sources is the MIS developed

Accepted Answer

A marketing information system (MIS)cons

Question 11

Competitive intelligence gathering is inherently illegal and unethical.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the marketing implications of the recent population explosion.

Accepted Answer

The main demographic force that marketer

Question 13

"Green marketing myopia" is a term used to describe the tendency to ________.

Accepted Answer

A)  completely ignore environmental issues 
B)  regard environmental issues as too abstract to provide customer value 
C)  balance environmental concerns with other forms of customer value 
D)  overly focus on a product's greenness 
E)  none of the above 
A)  completely ignore environmental issues 
B)  regard environmental issues as too abstract to provide customer value 
C)  balance environmental concerns with other forms of customer value 
D)  overly focus on a product's greenness 
E)  none of the above

Question 14

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

Accepted Answer

A) True 
 B)False

Question 15

Firms making products that require ________face substantial cost increases as these become increasingly scarce.

Accepted Answer

A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  absolute 
A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  absolute

Question 16

Most wealthy nations are doing little about pollution,largely because they lack the funds or the political will.

Accepted Answer

A) True 
 B)False

Question 17

Many business schools have _____ made up of alumni and recruiters who provide valuable feedback on the curriculum.

Accepted Answer

A)  government data sources 
B)  advisory panels 
C)  trends 
D)  order-to-payment cycles 
E)  green marketing initiatives 
A)  government data sources 
B)  advisory panels 
C)  trends 
D)  order-to-payment cycles 
E)  green marketing initiatives

Question 18

The marketer should monitor the following trends in technology,EXCEPT ________,if progress is to be made in business.

Accepted Answer

A)  the pace of change 
B)  the difficulties found in sharing information 
C)  the opportunities for innovation 
D)  varying R&D budgets 
E)  increased regulation 
A)  the pace of change 
B)  the difficulties found in sharing information 
C)  the opportunities for innovation 
D)  varying R&D budgets 
E)  increased regulation

Question 19

The major responsibility for identifying significant marketplace changes falls to the ________.

Accepted Answer

A)  U.S. Department of Labor 
B)  company's marketers 
C)  American Marketing Association 
D)  industry lobby groups found in Washington D.C. 
E)  marketing research industry 
A)  U.S. Department of Labor 
B)  company's marketers 
C)  American Marketing Association 
D)  industry lobby groups found in Washington D.C. 
E)  marketing research industry

Question 20

The purpose of ________ legislation is to protect companies from unfair competition,to protect consumers from unfair business practices,and to protect the interests of society from unbridled business behavior.

Accepted Answer

A)  business 
B)  consumer 
C)  bipartisan 
D)  activist 
E)  global 
A)  business 
B)  consumer 
C)  bipartisan 
D)  activist 
E)  global

Exam 3: Gathering Information and Scanning the Environment

Two-thirds of all illiterate adults are ________.

List and briefly describe the five main ways marketers can find relevant online information on competitors' strengths and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.

A megatrend has been described as being what follows all fads that stay on the market at least one year.

With respect to the shortage of raw materials,air and water are classified as ________ resources.However,as we know,problems are beginning to plague both our air and water quality.

According to the information found in the social-cultural environment,with respect to views of others,________ are considered to be things that allow people who are alone to feel they are not (e.g.,television,home video games,and Internet chat rooms).

Characterize the N Generation and how it differs from Generation X.What implications does this generation have for marketing over the next few years

The heart of the internal records system is the bar code.

People absorb,almost unconsciously,a worldview that defines their relationships.List and describe the "views" that assist or retard this relationship development process.

Egypt is a good example of a raw-material-exporting economy.

Describe a marketing information system (MIS).From what sources is the MIS developed

Competitive intelligence gathering is inherently illegal and unethical.

Discuss the marketing implications of the recent population explosion.

"Green marketing myopia" is a term used to describe the tendency to ________.

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

Firms making products that require ________face substantial cost increases as these become increasingly scarce.

Most wealthy nations are doing little about pollution,largely because they lack the funds or the political will.

Many business schools have _____ made up of alumni and recruiters who provide valuable feedback on the curriculum.

The marketer should monitor the following trends in technology,EXCEPT ________,if progress is to be made in business.

The major responsibility for identifying significant marketplace changes falls to the ________.

The purpose of ________ legislation is to protect companies from unfair competition,to protect consumers from unfair business practices,and to protect the interests of society from unbridled business behavior.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

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