Exam 3: Gathering Information and Scanning the Environment

A significant fact about population growth and population shifts is that in 2005,________.

Some marketing efforts suffer from "green marketing myopia." Define "green marketing myopia" and identify the three keys to avoiding this.

________ shapes the beliefs,values,and norms that largely define tastes and preferences.

According to information presented in the text,which of the following countries is surprisingly a very good market for Lamborghini automobiles (costing more than $150,000)because of the number of wealthy families that can afford expensive cars.

All of the following questions EXCEPT one would be considered to be forms of information needs probes.Which one

What is the main demographic force monitored by marketers Why

The main demographic force that marketers monitor is ________.

People vary in their attitudes toward their society.________ usually live more frugally,drive smaller cars,and wear simpler clothing.

Microenvironmental forces have been labeled as being "uncontrollable."

Within the African American market,the largest and perhaps most influential socio-behavioral subsegments are ________.

Marketing managers tend to us internal records systems to supply ________ data,whereas marketing intelligence system are used to supply happenings data.

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Which of the following would be the best illustration of a secondary belief or value

According to the 2000 census,the U.S.population of 276.2 million was 72% white and ________ % African American.The remainder consisted of Hispanic Americans and other minorities.

Every new technology is a force for "creative destruction."

William rose rapidly in his organization and was the youngest CEO in the company's history.William would be characterized as a ________.

One of the 10 significant megatrends that will impact marketing efforts in the future is increasing scrutiny on the role and behavior of big business.

The 2000 U.S.census provides an in-depth look at the population swings,demographic groups,regional migrations,and changing family structure of 281+ million people.Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration

Describe the differences between a core belief and a secondary belief.List the primary core beliefs of Americans as revealed by the text.

The ________ environment consists of laws,government agencies,and pressure groups that influence and limit various organizations and individuals.