Exam 3: Gathering Information and Scanning the Environment

A ________ is a direction or sequence of events that has some momentum and durability; the shape of the future is revealed and many opportunities are provided.

What is a trend and why is it important in marketing

Identify the five common income distribution patterns.Which of these types represents a good market for luxury goods

Frequently noted as a megatrend,the increasing percentage of _____ in the total population represents a major shift in cultural center of gravity in the United States.

________ have been described as "large social,economic,political and technological changes [that] are slow to form,and once in place,they influence us for some time-between seven and ten years,or longer.

Over the past three decades in the United States,income disparity has grown while the middle class has shrunk.

With the rapidly changing global picture,the firm must monitor six major forces.All of the following would be among those forces EXCEPT ________.

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

Most Americans still hold the importance of marriage as a core belief.

In recent years,because of a tough job market,there has been an increasing amount of organizational loyalty among most employees.

Marketers look at where consumers are gathering to gain insights into consumption trends.The movement to ________ states has lessened the demand for warm clothing and increased the demand for air conditioning.

Although every manager in an organization needs to observe the outside environment,marketers have two advantages.What are those two advantages

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change.

________ is the recognition for the importance of environmental issues facing the firm and the integration of those issues into the firm's strategic plans.

Diversity goes beyond ethnic and racial markets.More than ________ million Americans have disabilities,and they constitute a market for home delivery companies (and others).

If you were a company's marketing information manager,you would need to realize that your marketing information system should be a cross between three areas of concern (thoughts)for managers with respect to information.What are those three concerns (thoughts)

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry

Sales data are always unambiguous and clearly interpreted.

The movement by the U.S.population to the ________ has lessened the demand for warm clothing and home heating equipment and increased demand for air conditioning.

The largest consumer environmental segment is the True Blue Greens,who are characterized by ________.