Exam 3: Gathering Information and Scanning the Environment

Marketers need to be aware of threats and opportunities associated with four trends in the natural environment,including all of the following EXCEPT ________.

________ consists of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

________ lobby government officials and pressure business executives to pay more attention to consumers' rights,women's rights,senior citizens' rights,minority rights,and gay rights.

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

Marketers today use relevant online information to assess competitors' product strengths and weaknesses.List the five main ways marketers can get such information online.

From a branding perspective,"green marketing" programs have not been entirely successful.________ must be overcome for "green marketing" programs to be more successful.

________ made up half of all new workers in the past decade and will make up 25% of all workers in the United States within two generations.

One of the major trends in the political-legal environment is the trend toward the growth of special-interest groups.

Although still a work in progress,the ________ cohort is more idealistic and social-cause oriented,without the cynical,what's-in-it-for-me mindset of other cohorts.

Within our social-cultural environment,consumers often see themselves from different views.Assume that you were espousing the view of themselves.Characterize this view.

A marketing information system is developed from internal company records,marketing intelligence,and promotional models supplied by the marketing department.

According to the 2000 census,Latinos make up the largest minority in the United States with 13% of the total population.

Which of the following groups is most vulnerable to recent income distribution trends in the United States

The 21st century saw ________ markets grow more rapidly again due to a higher birth rate,a lower death rate,and rapid growth from foreign immigration.

Describe the order-to-payment cycle and why it is important to internal records keeping.

Today,customers are still willing to swap personal information for customized products from firms.

The ________ household consists of a husband,wife,and children (and sometimes grandparents).

There are several ways marketers can find relevant online information on competitors' products and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.________ is(are)a type of site that is concentrated in financial services and high-tech products that require professional knowledge.

With respect to views of society,changers tend to be high achievers who live lavishly.

The company's marketing information system should be a cross between what managers think they need,what managers really need,and ________.