Question 1

Describe five characteristics of effective business messages.

Accepted Answer

Effective business messages provide practical information that immediately helps receivers in concrete ways. They also give facts rather than vague impressions, and provide compelling evidence to support all conclusions. They present information in a concise, efficient manner. Effective business messages also state precise expectations and responsibilities and offer compelling, persuasive arguments and recommendations.

Question 2

Despite increased market globalization, the nature of business communication has not changed much in recent years.

Accepted Answer

A) True 
 B)False  False

Question 3

In the first step of the communication process, the sender

Accepted Answer

A)  chooses a communication medium. 
B)  chooses a communication channel. 
C)  decides what to say. 
D)  has an idea. 
A)  chooses a communication medium. 
B)  chooses a communication channel. 
C)  decides what to say. 
D)  has an idea. D

Question 4

To help establish clear guidelines for ethical behavior, many companies provide employees a written

Accepted Answer

A)  code of ethics. 
B)  ethical lapse. 
C)  ethics audit. 
D)  ethical dilemma. 
A)  code of ethics. 
B)  ethical lapse. 
C)  ethics audit. 
D)  ethical dilemma.

Question 5

Whereas Business Communication 1.0 tends to emphasize ________, Business Communication 2.0 focuses more on ________.

Accepted Answer

A)  collaboration, isolation 
B)  discussion, lecture 
C)  control, influence 
D)  permission, intrusion 
A)  collaboration, isolation 
B)  discussion, lecture 
C)  control, influence 
D)  permission, intrusion

Question 6

"Stealth marketing" involves promoting products and services to customers who don't know they're being marketed to.

Accepted Answer

A) True 
 B)False

Question 7

Communication is the process of

Accepted Answer

A)  listening actively. 
B)  writing messages. 
C)  transferring information and meaning. 
D)  none of the above. 
A)  listening actively. 
B)  writing messages. 
C)  transferring information and meaning. 
D)  none of the above.

Question 8

Most companies that embrace Business Communication 2.0

Accepted Answer

A)  adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach. 
B)  will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees. 
C)  completely abandon the traditional approach to communication. 
D)  do none of the above. 
A)  adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach. 
B)  will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees. 
C)  completely abandon the traditional approach to communication. 
D)  do none of the above.

Question 9

To make your communication more effective,

Accepted Answer

A)  send the same messages by multiple channels. 
B)  include as much information as possible, even if you're not sure it's necessary. 
C)  clearly address your audience's wants and needs-not yours. 
D)  do all of the above. 
A)  send the same messages by multiple channels. 
B)  include as much information as possible, even if you're not sure it's necessary. 
C)  clearly address your audience's wants and needs-not yours. 
D)  do all of the above.

Question 10

In the communication process, ________ describes the step in which the audience extracts the idea from a message.

Accepted Answer

The answer of In the communication process, ________ describes the...

Question 11

To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least three specific attributes.

Accepted Answer

An audience-centered approach

Question 12

Because external communication is carefully orchestrated, almost none of it occurs informally.

Accepted Answer

A) True 
 B)False

Question 13

When it comes to communication skills, employers express particular frustration with

Accepted Answer

A)  employees whose first language is not English. 
B)  experienced workers who shun new technologies. 
C)  recent college graduates who haven't learned how to adapt to a professional environment. 
D)  male workers. 
A)  employees whose first language is not English. 
B)  experienced workers who shun new technologies. 
C)  recent college graduates who haven't learned how to adapt to a professional environment. 
D)  male workers.

Question 14

According to the "information technology ________," information tools such as email and the Internet can waste as much time as they save.

Accepted Answer

The answer of According to the "information technology ________," information...

Question 15

The "information technology paradox" refers to

Accepted Answer

A)  widespread confusion over how to utilize email and IM. 
B)  the idea that information tools (such as email) can waste as much time as they save. 
C)  the idea that technology has cut down interpersonal communication in business. 
D)  none of the above. 
A)  widespread confusion over how to utilize email and IM. 
B)  the idea that information tools (such as email) can waste as much time as they save. 
C)  the idea that technology has cut down interpersonal communication in business. 
D)  none of the above.

Question 16

Above all, the ________ communication model for business communication is more interactive and conversational than a traditional publishing or broadcasting approach.

Accepted Answer

The answer of Above all, the ________ communication model for...

Question 17

The communication process is a simple one consisting of only two steps: the sender transmits the message and the receiver gets the message.

Accepted Answer

A) True 
 B)False

Question 18

An ethical ________ involves making a clearly unethical choice.

Accepted Answer

The answer of An ethical ________ involves making a clearly...

Question 19

Emotional intelligence involves the ability to relate to the needs of others.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are examples of unethical communication except

Accepted Answer

A)  distorting visuals. 
B)  using jargon. 
C)  selective misquoting. 
D)  plagiarism. 
A)  distorting visuals. 
B)  using jargon. 
C)  selective misquoting. 
D)  plagiarism.

Exam 1: Achieving Success Through Effective Business Communication

Describe five characteristics of effective business messages.

Despite increased market globalization, the nature of business communication has not changed much in recent years.

In the first step of the communication process, the sender

To help establish clear guidelines for ethical behavior, many companies provide employees a written

Whereas Business Communication 1.0 tends to emphasize ________, Business Communication 2.0 focuses more on ________.

"Stealth marketing" involves promoting products and services to customers who don't know they're being marketed to.

Communication is the process of

Most companies that embrace Business Communication 2.0

To make your communication more effective,

In the communication process, ________ describes the step in which the audience extracts the idea from a message.

To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least three specific attributes.

Because external communication is carefully orchestrated, almost none of it occurs informally.

When it comes to communication skills, employers express particular frustration with

According to the "information technology ________," information tools such as email and the Internet can waste as much time as they save.

The "information technology paradox" refers to

Above all, the ________ communication model for business communication is more interactive and conversational than a traditional publishing or broadcasting approach.

The communication process is a simple one consisting of only two steps: the sender transmits the message and the receiver gets the message.

An ethical ________ involves making a clearly unethical choice.

Emotional intelligence involves the ability to relate to the needs of others.

All of the following are examples of unethical communication except

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Designing Visual Communication

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Whereas Business Communication 1.0 tends to emphasize , Business Communication 2.0 focuses more on .