Exam 7: Attitudes and Attitude Change

Neal is against the death penalty, but then again, if someone ever harmed one of his family members he might be more in favor of the death penalty. These differing reactions to the death penalty are an example of ________attitudes.

What is the difference between implicit and explicit attitudes and what exactly is the relationship between these two types of attitudes?

Which ad would likely be more appealing to a middle-aged adult from Korea?

Describe one study (including the method and results) that highlights the importance of self-relevance in determining whether or not someone will process a message superficially or systematically.

In a study by Bornstein at al. (1987), participants were asked to make a series of decisions with 2 confederates. During the decision-making process, the two confederates often disagreed so the participant was forced to be the tie-breaker. The results showed that participants were more likely to side with the confederate who:

Research on advertising aimed at children has shown that:

Viewers pay more attention to commercials played during television programs that contain a lot of sex and violence.

Who should be most able to differentiate strong arguments from weak arguments?

Explain how people use both systematic and superficial processing when viewing advertisements. Illustrate with an example from your own life.

People's implicit attitudes and their explicit attitudes are typically the same.

What is the difference between the cognitive information people know about an attitude object, the affective information people know about an attitude object, and the behavioral information people have about an attitude object? Illustrate these differences by relating each to the decision to vote for a particular political candidate.

A lot of attention has focused on the power of subliminal advertising. Research on subliminal priming has revealed which of the following results?

Research on commercials for prescription drugs shows that:

Through practice, people can learn to be more resistant to persuasion.

Surveys, questionnaires, political polls, and directly asking are all examples of which way of assessing people's attitudes?

Do people process information systematically when they are in good moods? Describe two models/theories that try to explain how good moods influence processing. Finally, what does the research actually show?

Attitudes formed via superficial processing last longer than attitudes formed via systematic processing.

Explain how the presentation of familiar messages can backfire.

Which of the following is true about affectively-based attitudes?

Which of the following statements about social identity and the environment are true?