Exam 7: Attitudes and Attitude Change

One way to guarantee unbiased attitudes is to engage in a lot of deep thinking.

Why is it so hard to change strong attitudes?

Over time a message that contradicts one's personal beliefs will later be recalled as supporting one's beliefs

Lucy is high in need for cognition and she is doing some research on various products that she wants to buy. Which of the following products is Lucy likely to be persuaded to purchase?

Which of the following people will be perceived as more competent and therefore more likely to encourage you to make a health-related lifestyle change?

The more you see it, the more you like it is a phrase that nicely sums up:

You are selling a new brand of diet soda and you want to market it in a variety of ways to appeal to a large audience. Explain how you would alter your advertisements to cater to the following groups: a) high vs. low self-monitors, b) individuals from individualistic vs. collectivistic cultures, and c) people who have a prevention vs. a promotion focus.

Your school is thinking about raising tuition and are trying to convince the students that this increase would benefit them in the long run. One of the methods they are using to convince the students is to mail each student a pamphlet with information on all of the benefits. As a student, you are very against the idea of a tuition increase. What are three ways that you could resist being persuaded? Next, imagine that included in the pamphlet is the date for an open meeting with the school board

A realtor is trying to sell a newly-renovated house. Explain how the realtor could use evaluative conditioning, and 2 other persuasion heuristics to sell that house.

Larry is having a great day. He just found out that he got a scholarship, he's really enjoying his classes, and the weather is beautiful. If Larry decides to go shopping and buy a new pair of shoes, it is likely that his attitude toward the new shoes is based on:

As Gavin is walking down the street, he is stopped by a volunteer who urges him to sign a petition to stop the development of a large mall that is scheduled to be built down the block. Gavin notices that the strength of the arguments that the volunteer uses are very mixed. As one of the architects of the new mall, Gavin refrains from signing the petition. What is Gavin likely to remember about this encounter?

Politically conservative individuals are less likely to support the use of energy-efficient technology.

One theory of emotion and processing suggests that certain emotions make people feel more certain or confident and that influences how they process information. For example, _______ makes people feel confident and therefore they _______.

Why do our attitudes tend to remain one-sided?

According to the affect-as-information hypothesis people who experience ______ should be more likely to process information systematically.

It is impossible to subliminally influence people's attitudes.

In a classic study by Petty et al. (1981) participants were asked to listen to a persuasive message advocating that students take comprehensive exams before they graduate. The results showed that:

Christopher is at a party and he meets two other students. During the course of the evening the three students start discussing capital punishment. Bernard shares Christopher's beliefs that capital punishment should be allowed, but unlike Christopher, Bernard thinks it should only be used if DNA evidence proves the identity of the suspect. In contrast, Stephen is against capital punishment. At the end of the night Christopher thinks, ""I really liked meeting Bernard, his views were identical to

Imagine that you are a researcher interested in studying college students' use of illegal drugs. What can you do to ensure that your participants answer your questions honestly?

When people take the peripheral route they are engaging in ________ processing. In contrast, when people take the central route they are engaging in ________ processing.