Exam 7: Attitudes and Attitude Change

Elliot is a detective who enjoys solving puzzles and figuring out whodunit. Elliot is great at his job because he enjoys engaging in systematic processing. Elliot is high in _______.

Our attitudes are influenced by our genes.

People who process information systematically are unaffected by heuristic cues.

Emmanuel just saw an ad for a Mediterranean vacation. This ad makes him wonder whether to take a week off of work for vacation or to continue working. On the one hand, he's feeling pretty burnt out and thinks he could benefit from a break - and he would love to visit the Mediterranean. On the other hand, he could use the extra cash from working more hours. This process whereby Emmanuel considers his reactions to the advertisement is known as ___________.

Which of the following findings about systematically processing strong vs. weak messages is true?

What type of argument would benefit most from repetition?

Briefly describe one study that shows the power of advertising on children.

Gloria has met a number of people from Canada and she has always found them to be pleasant and funny. In the future, Gloria knows that she will gladly seek out and interact with Canadians again. Gloria's attitude about Canadians has led her to want to interact with them, therefore this attitude has served a(n) _______ function.

Researchers can detect people's attitudes about topics such as alcohol abuse and premarital sex by measuring the muscle activity of one's face.

A young father is writing a letter to his neighbors trying to convince them to build a new playground in their neighborhood. He's worried that, because his neighbors have such busy lives, they won't take his letter seriously. Given this information, what advice would you give to this young father?

When it comes to persuasion, being forewarned is to be forearmed. People who know a persuasion attempt is coming are less likely to change their attitudes later.

What is one of the best ways to ensure that individuals are honest when filling out self-report questionnaires?

People who are motivated to pay attention to a message will often be more persuaded by an expert source than by a strong message.

Which of the following is true about the attractiveness heuristic?

Research on attitude inoculation has shown that:

Children below the age of 6 do not understand that television commercials are designed to persuade them (i.e., their parents) to buy something.

Maryanne is a very health-conscious and eco-friendly person. Her goals in life are to treat herself well and to treat the earth well. Maryanne is looking to buy a new house. Which of the following factors about house #1 will most impact Maryanne's decision to buy it?

Perceivers, young and old and across different cultures, judge the same type of faces to look more competent.

What is the first step involved in systematic processing?

Which of the following statements about implicit measures is true?