Exam 9: Sampling Methods and Sample Size
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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Significant advantages of sampling include cost savings, time economy, more in-depth information, lower total error, greater practicality, and greater security.
(True/False)
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The large group of interest to the researcher is called the sample.
(True/False)
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Non-statistical methods of determining sample size includes all of the following except
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The steps of the sampling decision model include all of the following except
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The choice of sample size for a probability sample is made on a statistical basis.
(True/False)
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The statistical methods of establishing sample size apply only to probability samples.
(True/False)
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Statistical methods of determining sample size include using a previous sample size, using a typical sample size, and using a magic number.
(True/False)
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A census is the term that refers to the group surveyed any time the survey is not administered to all members of the population
(True/False)
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The size of the sample will be a function of the timeliness of the sample.
(True/False)
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The sampling frame cannot be the process used to select the sample.
(True/False)
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"Ask an expert" is a statistical approach for establishing appropriate sample size.
(True/False)
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Despite difficulty in knowing if the sample is representative of the population, the _____ is frequently used, particularly for exploratory research.
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In a stratified sample the total population is divided into mutually exclusive subgroups and a simple random sample is then chosen from each subgroups.
(True/False)
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Whether a sample is a probability sample or a nonprobability sample, the important aspect is to obtain as much representative information as possible and eliminate as much sampling and nonsampling error as possible.
(True/False)
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Companies that do repeated studies over time to gather similar information to compare data and determine trends tend to use _____ to determine the sample size for the current study.
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The conveniences sampling techniques is frequently used in explanatory research.
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