Exam 9: Sampling Methods and Sample Size
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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The main factors that have a direct effect on the size of the sample include all of the following except
(Multiple Choice)
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Controlling sample bias is achieved by all of the following methods except
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The more confident a researcher wants to be, the larger the sample should be.
(True/False)
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Precision and confidence are interrelated and within a given sample size, increasing one may be done at the expense of the other.
(True/False)
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Nonprobability sampling techniques include all of the following except
(Multiple Choice)
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Non-sampling error is introduced into the research results from any source other than sampling.
(True/False)
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A stratified sample is characterized by the fact that the total population is divided into mutually exclusive subgroups and that a simple random sample is then chosen from each subgroup.
(True/False)
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Precision and confidence are interrelated and with a given size sample, increasing one will
(Multiple Choice)
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The size of the sample will be a function of the accuracy of the sample.
(True/False)
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If a researcher wants a 99.7% level of confidence (Z-Value = 3.00) and has determined the acceptable precision width to be 90, the sampling error on either side of the mean would be
(Multiple Choice)
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In using the "typical" sample size method of choosing a sample size, for every less important subgroup the sample should have ____ or more respondents per subgroup.
(Multiple Choice)
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Out of all possible samples of a certain determined size of coin flips, 95 percent will differ from the actual population by no more than three percentage points indicates
(Multiple Choice)
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A sample is the term that refers to the group surveyed any time the survey is not administered to all members of the population.
(True/False)
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In a stratified sample the population is divided into mutually exclusive subgroups and the random sample of subgroups are selected for the sample.
(True/False)
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The process of selecting a smaller group of people which have basically the same characteristics and preferences as the total group is called
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Nonprobability sampling techniques include the convenience sample, judgment sample, and quota sample.
(True/False)
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In using the "typical sample size" method of determining the size of a sample, for every major subgroup in the study you should have only 1,000 respondents.
(True/False)
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Random error cannot be avoided, but can be calculated and can be reduced by decreasing the size of the sample.
(True/False)
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