Exam 9: Sampling Methods and Sample Size
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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In using the "typical" sample size method of choosing a sample size, for every major subgroup the sample should have ____ or more respondents per subgroup.
(Multiple Choice)
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The sample is selected by selecting a digit (n), and then selecting a sample element at every nth interval. This is an example of a
(Multiple Choice)
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Probability sampling procedures tend to be more objective and allow the use of statistical techniques.
(True/False)
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Quota sampling is a nonprobability sampling technique, while stratified sampling is a probability technique.
(True/False)
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Sampling error occurs when the sample does not perfectly represent the population under study.
(True/False)
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A census means that all of the members of the selected universe are surveyed.
(True/False)
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Probability sampling techniques include the convenience sample, judgment sample, and quota sample.
(True/False)
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From a statistical point of view, probability sampling is preferred because it allows a calculation of the sampling error.
(True/False)
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Nonprobability samples do not mean that the sample is always less representative than probability samples.
(True/False)
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The sampling frame is the list of the members of the target population.
(True/False)
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Discrepancies due to the incompleteness of sampling frames include all of the following except
(Multiple Choice)
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The decision to employ a probability or nonprobability sampling procedure is determined in which step of the sampling decision model?
(Multiple Choice)
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The standard error of the mean measures sampling errors that arise from estimating a population from a sample instead of including all of the essential information in the population.
(True/False)
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If a researcher wants a 95% level of confidence, it would equate to a Z-Value of
(Multiple Choice)
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The sample size for a probability sample depends on all of the following except
(Multiple Choice)
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The sampling frame can be the process used to select the sample.
(True/False)
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Nonprobability sampling techniques involve the selection of sample elements by chance.
(True/False)
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