Exam 9: Sampling Methods and Sample Size
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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Probability sampling techniques include simple random sample, stratified sample, quota sample, and judgment sample.
(True/False)
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For descriptive research the best sampling methods are the _____ sampling methods, while for exploratory research _____ samples are chosen.
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_____ sampling is preferred because it allows for a calculation of the sampling error.
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The target population is the list of the members of the sample.
(True/False)
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A quota sample allows each element of the population an equal and known chance of being selected.
(True/False)
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Probability sampling techniques tend to be the methods of choice for descriptive research while nonprobability sampling tends to be used for exploratory research.
(True/False)
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Sample bias is introduced into the sample when the sample varies in some unsystematic way from the larger population.
(True/False)
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Nonprobability samples are always less representative than probability samples.
(True/False)
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Nonstatistical methods of determining sample size include using a previous sample size, using a typical sample size, and using a magic number.
(True/False)
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