Question 1

A primary disadvantage of using personal interviewing to collect data is its lack of flexibility and versatility.

Accepted Answer

A) True 
 B)False

Question 2

The primary methods for collecting data are

Accepted Answer

A)  communication and observation 
B)  closed and open-ended questions 
C)  experimental and descriptive 
D)  exploratory, descriptive, and causal 
A)  communication and observation 
B)  closed and open-ended questions 
C)  experimental and descriptive 
D)  exploratory, descriptive, and causal

Question 3

Attitudes refer to a person's feelings, convictions, or beliefs for an object, idea, or individual.

Accepted Answer

A) True 
 B)False

Question 4

Advantages of personal interviews include all of the following situations except

Accepted Answer

A)  exhibits such as ads can be shown 
B)  flexibility and versatility 
C)  sampling can be done in a very representative way 
D)  no interview bias 
A)  exhibits such as ads can be shown 
B)  flexibility and versatility 
C)  sampling can be done in a very representative way 
D)  no interview bias

Question 5

A disadvantage of Internet surveys is they are more expensive than using personal interviewers, the telephone, or the mail to collect data.

Accepted Answer

A) True 
 B)False

Question 6

A primary disadvantage of mail surveys is question limitations such as limited scales.

Accepted Answer

A) True 
 B)False

Question 7

Age, income, and gender are examples of demographic data only.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are major sources of primary data except

Accepted Answer

A)  the organization itself 
B)  the environment 
C)  previous research 
D)  the distribution channel 
A)  the organization itself 
B)  the environment 
C)  previous research 
D)  the distribution channel

Question 9

A primary disadvantage of telephone interviews is the relative high cost.

Accepted Answer

A) True 
 B)False

Question 10

The most commonly used observation method is the survey.

Accepted Answer

A) True 
 B)False

Question 11

Drives, impulses and urges are terms used to describe

Accepted Answer

A)  awareness and knowledge 
B)  behavior 
C)  attitude 
D)  motivation 
A)  awareness and knowledge 
B)  behavior 
C)  attitude 
D)  motivation

Question 12

Anonymity is a primary advantage of mail questionnaires.

Accepted Answer

A) True 
 B)False

Question 13

Asking an individual what advertisements they recall from watching television last night is an example of measuring motivations.

Accepted Answer

A) True 
 B)False

Question 14

An example of intention data on a survey is

Accepted Answer

A)  asking individuals to indicate their income 
B)  asking individuals to indicate their feelings about a particular brand of toothpaste 
C)  asking individuals to indicate how many hours a week they watch television 
D)  asking individuals to indicate how likely they are to purchase a particular stereo brand 
A)  asking individuals to indicate their income 
B)  asking individuals to indicate their feelings about a particular brand of toothpaste 
C)  asking individuals to indicate how many hours a week they watch television 
D)  asking individuals to indicate how likely they are to purchase a particular stereo brand

Question 15

_____ are a person's feelings, convictions, or beliefs about an object, idea, or individual.

Accepted Answer

A)  Attitudes 
B)  Psychographics 
C)  Motivations 
D)  Lifestyle data 
A)  Attitudes 
B)  Psychographics 
C)  Motivations 
D)  Lifestyle data

Question 16

Interviewers telephone potential respondents, ask questions of respondents from a computer screen, and key answers directly into a computer in a _____ interviewing.

Accepted Answer

A)  computer-assisted telephone 
B)  fully automated telephone 
C)  computer-assisted personal 
D)  computer-assisted self- 
A)  computer-assisted telephone 
B)  fully automated telephone 
C)  computer-assisted personal 
D)  computer-assisted self-

Question 17

A primary disadvantage of using personal interviewing to collect data is its high cost.

Accepted Answer

A) True 
 B)False

Question 18

Eye motion, pupil size and perspiration are examples of mechanical observation methods.

Accepted Answer

A) True 
 B)False

Question 19

A new trend in focus group design is the two-way focus group.

Accepted Answer

A) True 
 B)False

Question 20

Advantages of telephone interviews include all of the following situations except

Accepted Answer

A)  ease of making a contact with a respondent 
B)  long interviews are easy to administer 
C)  relatively low cost 
D)  speed in gathering information 
A)  ease of making a contact with a respondent 
B)  long interviews are easy to administer 
C)  relatively low cost 
D)  speed in gathering information

A primary disadvantage of using personal interviewing to collect data is its lack of flexibility and versatility.

The primary methods for collecting data are

Attitudes refer to a person's feelings, convictions, or beliefs for an object, idea, or individual.

Advantages of personal interviews include all of the following situations except

A disadvantage of Internet surveys is they are more expensive than using personal interviewers, the telephone, or the mail to collect data.

A primary disadvantage of mail surveys is question limitations such as limited scales.

Age, income, and gender are examples of demographic data only.

All of the following are major sources of primary data except

A primary disadvantage of telephone interviews is the relative high cost.

The most commonly used observation method is the survey.

Drives, impulses and urges are terms used to describe

Anonymity is a primary advantage of mail questionnaires.

Asking an individual what advertisements they recall from watching television last night is an example of measuring motivations.

An example of intention data on a survey is

_____ are a person's feelings, convictions, or beliefs about an object, idea, or individual.

Interviewers telephone potential respondents, ask questions of respondents from a computer screen, and key answers directly into a computer in a _____ interviewing.

A primary disadvantage of using personal interviewing to collect data is its high cost.

Eye motion, pupil size and perspiration are examples of mechanical observation methods.

A new trend in focus group design is the two-way focus group.

Advantages of telephone interviews include all of the following situations except

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 7: Primary Data Collection

A primary disadvantage of using personal interviewing to collect data is its lack of flexibility and versatility.

The primary methods for collecting data are

Attitudes refer to a person's feelings, convictions, or beliefs for an object, idea, or individual.

Advantages of personal interviews include all of the following situations except

A disadvantage of Internet surveys is they are more expensive than using personal interviewers, the telephone, or the mail to collect data.

A primary disadvantage of mail surveys is question limitations such as limited scales.

Age, income, and gender are examples of demographic data only.

All of the following are major sources of primary data except

A primary disadvantage of telephone interviews is the relative high cost.

The most commonly used observation method is the survey.

Drives, impulses and urges are terms used to describe

Anonymity is a primary advantage of mail questionnaires.

Asking an individual what advertisements they recall from watching television last night is an example of measuring motivations.

An example of intention data on a survey is

_____ are a person's feelings, convictions, or beliefs about an object, idea, or individual.

Interviewers telephone potential respondents, ask questions of respondents from a computer screen, and key answers directly into a computer in a _____ interviewing.

A primary disadvantage of using personal interviewing to collect data is its high cost.

Eye motion, pupil size and perspiration are examples of mechanical observation methods.

A new trend in focus group design is the two-way focus group.

Advantages of telephone interviews include all of the following situations except

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters