Exam 7: Primary Data Collection

The major methods of collecting primary data are communication and observation.

On a survey, asking individuals to indicate how important a coupon would be in the purchase of pizza would be an example of _____ data.

At the present, one of the issues of greatest concern about using the Internet for survey research is the degree to which the respondents of Internet surveys are representative of a target population.

All of the following are types of demographic/socioeconomic data except

Measuring intentions, motivations, and behaviors are all types of primary data.

It is generally better to select focus group members who know each other well.

Motivations refer to a person's feelings, convictions, or beliefs for an object, idea, or individual.

Psychographics and lifestyle data is concerned with all of the following except

Observation involves the process of viewing market situations in field settings only.

Observation involves the process of viewing market situations either in the field or in laboratory settings.

A major disadvantage of the communication method is that information external to subjects cannot be observed.

Mail surveys are the most productive, accurate, comprehensive, controlled, and versatile types of communication.

Personal interviewing includes all of the following except

Motivation refer to

A primary advantage of telephone interviews is the drawing of a representative sample.

Indirect observation involves actually watching an individual's behavior.

Age, income, and gender are examples of demographic and socioeconomic data

Methods of computerized data collection available to marketing researchers include all of the following except

Telephone surveys are used in all of the following situations except when

It is generally better to select focus group members who have never met.