Question 1

CATI stands for customer-assisted telephone interviewing.

Accepted Answer

A) True 
 B)False

Question 2

The suggested number of focus group participants is

Accepted Answer

A)  2 to 4 
B)  5 to 6 
C)  8 to 12 
D)  15 to 20 
A)  2 to 4 
B)  5 to 6 
C)  8 to 12 
D)  15 to 20

Question 3

Telephone interviewing is usually employed when the study design requires speedy collection of information from a small, geographically confined population.

Accepted Answer

A) True 
 B)False

Question 4

Data gathered through observational information is thought to have an advantage over the communication method in

Accepted Answer

A)  speed and cost 
B)  objectivity and accuracy 
C)  versatility and objectivity 
D)  honesty and cost 
A)  speed and cost 
B)  objectivity and accuracy 
C)  versatility and objectivity 
D)  honesty and cost

Question 5

An automated voice asks questions over the telephone, and respondents use keys on their t

Accepted Answer

A)  computer-assisted telephone 
B)  fully automated telephone 
C)  computer-assisted personal 
D)  computer-assisted self- 
A)  computer-assisted telephone 
B)  fully automated telephone 
C)  computer-assisted personal 
D)  computer-assisted self-

Question 6

The qualitative rather than the quantitative conclusions are more important in the written report about the focus group results.

Accepted Answer

A) True 
 B)False

Question 7

The relatively structured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

Accepted Answer

A) True 
 B)False

CATI stands for customer-assisted telephone interviewing.

The suggested number of focus group participants is

Telephone interviewing is usually employed when the study design requires speedy collection of information from a small, geographically confined population.

Data gathered through observational information is thought to have an advantage over the communication method in

An automated voice asks questions over the telephone, and respondents use keys on their t

The qualitative rather than the quantitative conclusions are more important in the written report about the focus group results.

The relatively structured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 7: Primary Data Collection

CATI stands for customer-assisted telephone interviewing.

The suggested number of focus group participants is

Telephone interviewing is usually employed when the study design requires speedy collection of information from a small, geographically confined population.

Data gathered through observational information is thought to have an advantage over the communication method in

An automated voice asks questions over the telephone, and respondents use keys on their t

The qualitative rather than the quantitative conclusions are more important in the written report about the focus group results.

The relatively structured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters