Exam 7: Primary Data Collection

Research questions are answerable by

Collecting data through direct observation involves

Asking an individual what advertisements they recall from watching television last night is an example of awareness/knowledge data.

The major methods of collecting secondary data are communication and observation.

Psychographics and lifestyle data are sometimes referred to as AIO (activities, interests, and opinions)

Focus groups can be used to accomplish all of the following goals of exploratory research except

Attitudes refer to

Observation is the preferred method of collecting information on attitudes, intentions, and motives.

Disadvantages of mail surveys include all of the following situations except

Obtaining information about a person's behaviors can be accomplished through either self-reporting or through disguised or undisguised observation.

Advantages of mail surveys include all of the following situations except

_____ refers to the inner state that directs a person's behavior toward a goal.

On a survey, asking individuals to indicate their income would be an example of _____ data.

Shopping malls are frequently used for personal interviews because of their high volume of traffic.

Intentions refer to the anticipated future behaviors of an individual.

Anonymity is a primary advantage of telephone interviews.

On a survey, asking individuals to indicate their feelings about a particular brand of toothpaste would be an example of _____ data.

An advantage of Internet surveys is they are less expensive than using personal interviewers, the telephone, or the mail to collect data.

Intentions refer to

Behavior refer to