Exam 1: Introduction to Public Relations

What includes public relations, advertising, personal selling, and anything else concerning with messaging and selling the product, service, or brand in the marketplace?

The ------------- develops and implements public relations tactics such as writing news releases and blog posts.

A managed, researched, and planned process involving effort to directly or indirectly strategically communicate to publics of one or more persons or groups in a manner that informs, persuades, and/or compels a call to action is:

Attempts to persuade based on an appeal unsupported by sound reasoning and/or evidence. It makes use of exaggerated language, name calling, stereotypical labeling (directly or indirectly), fear tactics, euphemisms, and a host of other tactics is best known as:

In the -------------role, the practitioner monitors social media for appropriateness and assure that the organization's image is favorably presented.

Paid Google AdWords or banners placed on various websites is (are):

Lobbying, promoting products, advising senior management on media, and social media management are functions of:

Public relations created and developed at the grassroots level is known as:

Regarding public relations, a global strategy with a local focus on execution is called:

The ------------- role comprises responsibilities like developing relationships with opinion leaders including media professionals.