Question 1

The vast majority of research studies involve the type of conclusive research called

Accepted Answer

A)  exploratory research 
B)  descriptive research 
C)  causal research 
D)  experimental research 
A)  exploratory research 
B)  descriptive research 
C)  causal research 
D)  experimental research

Question 2

Effective descriptive research is marked by a clear statement of the

Accepted Answer

A)  decision problem 
B)  specific research objectives 
C)  detailed information needs 
D)  all of the above 
A)  decision problem 
B)  specific research objectives 
C)  detailed information needs 
D)  all of the above

Question 3

The distinguishing features of a cross-sectional design are that it is intended to be done just once and participants cannot typically be matched to specific responses or participants in another study.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not a component of MDSS?

Accepted Answer

A)  standardized data inputs and outputs 
B)  database management 
C)  display formats 
D)  statistical analyses 
E)  modeling 
A)  standardized data inputs and outputs 
B)  database management 
C)  display formats 
D)  statistical analyses 
E)  modeling

Question 5

Once a course of action is selected and the marketing program is implemented,_______________ research is needed to ensure the execution of the marketing program is meeting pre-set expectations.

Accepted Answer

A)  exploratory 
B)  market share 
C)  performance-monitoring 
D)  causal 
A)  exploratory 
B)  market share 
C)  performance-monitoring 
D)  causal

Question 6

Continuous performance monitoring requires a cross-sectional research design.

Accepted Answer

A) True 
 B)False

Question 7

What is the objective of experimentation?

Accepted Answer

The objective of experimentation is twof

Question 8

Exploratory research

Accepted Answer

A)  identifies the sampling frame and sampling procedure 
B)  aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure 
C)  provides information that helps the manager evaluate and select a course of action 
D)  is essential to ensure that marketing programs are proceeding in accordance with preset plans 
A)  identifies the sampling frame and sampling procedure 
B)  aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure 
C)  provides information that helps the manager evaluate and select a course of action 
D)  is essential to ensure that marketing programs are proceeding in accordance with preset plans

Question 9

Product usage studies describe the proportion of total sales received by both a company and its competitors,in terms of units,volume,and total dollar sales.

Accepted Answer

A) True 
 B)False

Question 10

Although research designs are applicable to both domestic and international situations,there are differences in implementation of research designs caused by variations in available technology,research institutions,and culture across countries.

Accepted Answer

A) True 
 B)False

Question 11

One of the "last frontiers" of scanner-based research is to assess the effects of pricing on purchase behavior.

Accepted Answer

A) True 
 B)False

Question 12

Conclusive research

Accepted Answer

A)  identifies the sampling frame and sampling procedure 
B)  aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure 
C)  provides information that helps the manager evaluate and select a course of action 
D)  is essential to ensure that marketing programs are proceeding in accordance with preset plans 
A)  identifies the sampling frame and sampling procedure 
B)  aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure 
C)  provides information that helps the manager evaluate and select a course of action 
D)  is essential to ensure that marketing programs are proceeding in accordance with preset plans

Question 13

Describe some purposes for which exploratory research is used.

Accepted Answer

Exploratory research is used to facilita

Question 14

A tract is the smallest area for which census data are available.

Accepted Answer

A) True 
 B)False

Question 15

The primary reason experiments are preferred in causal research over surveys of respondents is that,in experiments,key variables can be measured,whereas in survey research the key variables are manipulated.

Accepted Answer

A) True 
 B)False

The vast majority of research studies involve the type of conclusive research called

Effective descriptive research is marked by a clear statement of the

The distinguishing features of a cross-sectional design are that it is intended to be done just once and participants cannot typically be matched to specific responses or participants in another study.

Which of the following is not a component of MDSS?

Once a course of action is selected and the marketing program is implemented,_______________ research is needed to ensure the execution of the marketing program is meeting pre-set expectations.

Continuous performance monitoring requires a cross-sectional research design.

What is the objective of experimentation?

Exploratory research

Product usage studies describe the proportion of total sales received by both a company and its competitors,in terms of units,volume,and total dollar sales.

Although research designs are applicable to both domestic and international situations,there are differences in implementation of research designs caused by variations in available technology,research institutions,and culture across countries.

One of the "last frontiers" of scanner-based research is to assess the effects of pricing on purchase behavior.

Conclusive research

Describe some purposes for which exploratory research is used.

A tract is the smallest area for which census data are available.

The primary reason experiments are preferred in causal research over surveys of respondents is that,in experiments,key variables can be measured,whereas in survey research the key variables are manipulated.

The Purpose and Process of Marketing Research

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters

Exam 2: Research Design and Data Sources

The vast majority of research studies involve the type of conclusive research called

Effective descriptive research is marked by a clear statement of the

The distinguishing features of a cross-sectional design are that it is intended to be done just once and participants cannot typically be matched to specific responses or participants in another study.

Which of the following is not a component of MDSS?

Once a course of action is selected and the marketing program is implemented,_______________ research is needed to ensure the execution of the marketing program is meeting pre-set expectations.

Continuous performance monitoring requires a cross-sectional research design.

What is the objective of experimentation?

Exploratory research

Product usage studies describe the proportion of total sales received by both a company and its competitors,in terms of units,volume,and total dollar sales.

Although research designs are applicable to both domestic and international situations,there are differences in implementation of research designs caused by variations in available technology,research institutions,and culture across countries.

One of the "last frontiers" of scanner-based research is to assess the effects of pricing on purchase behavior.

Conclusive research

Describe some purposes for which exploratory research is used.

A tract is the smallest area for which census data are available.

The primary reason experiments are preferred in causal research over surveys of respondents is that,in experiments,key variables can be measured,whereas in survey research the key variables are manipulated.

The Purpose and Process of Marketing Research

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters