Question 1

The proliferation of scanner data has caused significant changes in how marketing research is conducted.These changes include all of the following except

Accepted Answer

A)  greater emphasis by marketers on consumer attitudes and awareness 
B)  a large number of trained professionals who can analyze and interpret the data 
C)  significantly better data in volume/share tracking, promotion tracking, and consumer purchases 
D)  availability of timely data 
A)  greater emphasis by marketers on consumer attitudes and awareness 
B)  a large number of trained professionals who can analyze and interpret the data 
C)  significantly better data in volume/share tracking, promotion tracking, and consumer purchases 
D)  availability of timely data

Question 2

Discuss the advantages of using marketing simulation compared to collecting primary data.

Accepted Answer

Advantages of marketing simulation compa

Question 3

All of the following statements about experiments are true except

Accepted Answer

A)  they study one or more independent variables 
B)  their objective is to measure the effects of dependent variables on an independent variable 
C)  they involve consciously controlling independent variables 
D)  they allow key variables to be directly manipulated rather than simply occurring 
A)  they study one or more independent variables 
B)  their objective is to measure the effects of dependent variables on an independent variable 
C)  they involve consciously controlling independent variables 
D)  they allow key variables to be directly manipulated rather than simply occurring

Question 4

The extent to which the measurement process is free from random errors is called

Accepted Answer

A)  systematic error 
B)  reliability 
C)  validity 
D)  accuracy 
A)  systematic error 
B)  reliability 
C)  validity 
D)  accuracy

Question 5

The advantage of primary data over secondary data is savings in cost and time.

Accepted Answer

A) True 
 B)False

Question 6

Explain the difference between traditional research panels and omnibus research panels in longitudinal studies.

Accepted Answer

Both panels use the same sampl

Question 7

Systematic error refers to

Accepted Answer

A)  a constant bias in the measurement process 
B)  error due to sampling 
C)  random non-sampling error 
D)  inadvertent errors in coding and editing of data 
A)  a constant bias in the measurement process 
B)  error due to sampling 
C)  random non-sampling error 
D)  inadvertent errors in coding and editing of data

Question 8

Descriptive research can be sub-classified into conclusive research and causal research.

Accepted Answer

A) True 
 B)False

Question 9

Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media,such as television and magazines.

Accepted Answer

A) True 
 B)False

Question 10

What are the advantages of using internal secondary data?

Accepted Answer

Three advantages of internal s

Question 11

Although there are countless sources of marketing data,they can all be categorized into at least one of the following basic groups except

Accepted Answer

A)  segmentation 
B)  analogous situations 
C)  experimentation 
D)  secondary data 
A)  segmentation 
B)  analogous situations 
C)  experimentation 
D)  secondary data

Question 12

A metropolitan statistical area (MSA)is a city or a Census Bureau-defined urbanized area with _______________ or more inhabitants.

Accepted Answer

A)  50,000 
B)  100,000 
C)  300,000 
D)  500,000 
A)  50,000 
B)  100,000 
C)  300,000 
D)  500,000

Question 13

The main source(s)of data for causal research include:

Accepted Answer

A)  simulation 
B)  experimentation 
C)  questioning of respondents through surveys 
D)  all of the above 
E)  both b and c 
A)  simulation 
B)  experimentation 
C)  questioning of respondents through surveys 
D)  all of the above 
E)  both b and c

Question 14

Marketing simulation involves

Accepted Answer

A)  recognizing and recording relevant objects, events, and important and commonplace activities 
B)  intense investigation of prior situations that are analogous or appear relevant to the current one 
C)  creating an analogous version of a real-world phenomenon through a likeness or formal model 
D)  directly manipulating key variables and observing the effect on dependent variables 
A)  recognizing and recording relevant objects, events, and important and commonplace activities 
B)  intense investigation of prior situations that are analogous or appear relevant to the current one 
C)  creating an analogous version of a real-world phenomenon through a likeness or formal model 
D)  directly manipulating key variables and observing the effect on dependent variables

Question 15

_______________ studies describe the size of the market,the buying power of consumers,the availability of distributors,and buyer profiles for a product.

Accepted Answer

A)  Consumer profile 
B)  Market share 
C)  Market potential 
D)  Distribution research 
A)  Consumer profile 
B)  Market share 
C)  Market potential 
D)  Distribution research

Question 16

In longitudinal research with a traditional panel,

Accepted Answer

A)  the same variables are repeatedly measured over time with different samples 
B)  the same variables are repeatedly measured over time with the same sample 
C)  different variables are measured over time with different samples 
D)  different variables are measured over time with the same sample 
A)  the same variables are repeatedly measured over time with different samples 
B)  the same variables are repeatedly measured over time with the same sample 
C)  different variables are measured over time with different samples 
D)  different variables are measured over time with the same sample

Question 17

One of the problems that occurs with longitudinal panels is that of unrepresentative sampling,which occurs when the panel does not represent the target population.

Accepted Answer

A) True 
 B)False

Question 18

An advantage of observation methods in collect data is that it allows for the recording of behavior when it occurs and eliminates errors associated with respondents' recall of behavior.

Accepted Answer

A) True 
 B)False

Question 19

All of the following statements about cross-sectional designs are true except

Accepted Answer

A)  it is a type of exploratory research that facilitates identification of problems or opportunities 
B)  it involves taking a sample of population elements at one point in time 
C)  it is the most popular and familiar type of research design 
D)  it involves no individual-level identification of participants from one study to another. 
A)  it is a type of exploratory research that facilitates identification of problems or opportunities 
B)  it involves taking a sample of population elements at one point in time 
C)  it is the most popular and familiar type of research design 
D)  it involves no individual-level identification of participants from one study to another.

Question 20

A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.

Accepted Answer

A)  endogeneity 
B)  response bias 
C)  sensitivity analysis 
D)  unrepresentative sampling 
A)  endogeneity 
B)  response bias 
C)  sensitivity analysis 
D)  unrepresentative sampling

The proliferation of scanner data has caused significant changes in how marketing research is conducted.These changes include all of the following except

Discuss the advantages of using marketing simulation compared to collecting primary data.

All of the following statements about experiments are true except

The extent to which the measurement process is free from random errors is called

The advantage of primary data over secondary data is savings in cost and time.

Explain the difference between traditional research panels and omnibus research panels in longitudinal studies.

Systematic error refers to

Descriptive research can be sub-classified into conclusive research and causal research.

Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media,such as television and magazines.

What are the advantages of using internal secondary data?

Although there are countless sources of marketing data,they can all be categorized into at least one of the following basic groups except

A metropolitan statistical area (MSA)is a city or a Census Bureau-defined urbanized area with _______________ or more inhabitants.

The main source(s)of data for causal research include:

Marketing simulation involves

_______________ studies describe the size of the market,the buying power of consumers,the availability of distributors,and buyer profiles for a product.

In longitudinal research with a traditional panel,

One of the problems that occurs with longitudinal panels is that of unrepresentative sampling,which occurs when the panel does not represent the target population.

An advantage of observation methods in collect data is that it allows for the recording of behavior when it occurs and eliminates errors associated with respondents' recall of behavior.

All of the following statements about cross-sectional designs are true except

A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.

The Purpose and Process of Marketing Research

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters

Exam 2: Research Design and Data Sources

The proliferation of scanner data has caused significant changes in how marketing research is conducted.These changes include all of the following except

Discuss the advantages of using marketing simulation compared to collecting primary data.

All of the following statements about experiments are true except

The extent to which the measurement process is free from random errors is called

The advantage of primary data over secondary data is savings in cost and time.

Explain the difference between traditional research panels and omnibus research panels in longitudinal studies.

Systematic error refers to

Descriptive research can be sub-classified into conclusive research and causal research.

Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media,such as television and magazines.

What are the advantages of using internal secondary data?

Although there are countless sources of marketing data,they can all be categorized into at least one of the following basic groups except

A metropolitan statistical area (MSA)is a city or a Census Bureau-defined urbanized area with _______________ or more inhabitants.

The main source(s)of data for causal research include:

Marketing simulation involves

_______________ studies describe the size of the market,the buying power of consumers,the availability of distributors,and buyer profiles for a product.

In longitudinal research with a traditional panel,

One of the problems that occurs with longitudinal panels is that of unrepresentative sampling,which occurs when the panel does not represent the target population.

An advantage of observation methods in collect data is that it allows for the recording of behavior when it occurs and eliminates errors associated with respondents' recall of behavior.

All of the following statements about cross-sectional designs are true except

A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.

The Purpose and Process of Marketing Research

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Designing Surveys and Data Collection Instruments

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters