Exam 4: Social Responsibility and Ethics in Marketing

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

What is the major difference between social responsibility and marketing ethics?

All of the following are goals of green marketing except

Which of the following is the best definition of green marketing?

As a firm fulfills its basic economic responsibilities,it must simultaneously

Price fixing,predatory pricing,and failure to disclose the full price associated with a purchase are pricing activities that do not result in ethical issues.

How would marketers most likely benefit from the consumer's right to be heard?

There is no evidence that being socially responsible and ethical is worthwhile.

Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

Which of the following refers to a firm's specific development,pricing,promotion,and distribution of products that do not harm the environment?

A marketing ethics issue likely exists when

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.However,in the last few years,Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor.While Hershey is the largest chocolate candy producer in America,it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1.Hershey and its employees benefit in many ways from its strong ethics compliance program.Which of the following is not one of the benefits of such a program?

Suppose that Proctor and Gamble introduced a new,larger-sized can of Pringle's potato chips using the words "new size" on the label.However,in actuality,the can is larger while the contents are slightly smaller.The correct weight is printed on the can.In this case,a ____ ethical issue exists.

The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of

At his new job,Carlos notices that everyone places high values on their families and each others' families,birthdays are always celebrated,and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done.Everyone is very relaxed and friendly.Carlos has made several observations about the

Sharese wants to buy a new couch,but there is only one place in her town that sells them,and she lives in an isolated area.Sharese most likely feels her consumer right to ____ has been violated.

Under President Kennedy's consumer bill of rights,consumers must have access and opportunity to review all relevant information about a product before buying it.

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.