Question 1

A small percentage of promotion efforts are fraudulent.

Accepted Answer

A) True 
 B)False  True

Question 2

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

Accepted Answer

A) encoding 
B) bad luck 
C) noise 
D) deflected transmission 
E) poor implementation 
A) encoding 
B) bad luck 
C) noise 
D) deflected transmission 
E) poor implementation C

Question 3

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

Accepted Answer

A) encoding 
B) sourcing 
C) decoding 
D) sending 
E) receiving 
A) encoding 
B) sourcing 
C) decoding 
D) sending 
E) receiving A

Question 4

The capacity of a communication channel is determined by the least efficient component of the communication process.

Accepted Answer

A) True 
 B)False

Question 5

Kyle is preparing the promotional plan for Jansport backpacks in early May.This promotion will be executed in the month of August and will be a paid form of nonpersonal communication.It will be communicated to a target audience through a mass medium.Kyle is using the ___ form of promotion.

Accepted Answer

A) advertising. 
B) public relations. 
C) sales promotion. 
D) personal selling. 
E) social media. 
A) advertising. 
B) public relations. 
C) sales promotion. 
D) personal selling. 
E) social media.

Question 6

Select three criticisms of promotion,and provide defenses to rebut them.

Accepted Answer

The answer of Select three criticisms of promotion,and provide defenses...

Question 7

If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company,which specializes in advertising,sales promotion activities,and public relations,FedEx-Kinko's would likely be striving to practice

Accepted Answer

A) one-stop shopping. 
B) more expertise. 
C) pioneer promotional efforts. 
D) competitive promotional programming. 
E) integrated marketing communications. 
A) one-stop shopping. 
B) more expertise. 
C) pioneer promotional efforts. 
D) competitive promotional programming. 
E) integrated marketing communications.

Question 8

Marketers usually decrease expenditures in advertising for products in the decline stage.

Accepted Answer

A) True 
 B)False

Question 9

Several forms of promotion can be used to complement personal selling efforts.

Accepted Answer

A) True 
 B)False

Question 10

Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury.The technology then releases an audible signal that will help others know that there is an injury which needs treatment.This is considered to be a new product that is in the introduction stage of the product life cycle.Which type of promotion should Rob focus on?

Accepted Answer

A) Reminder 
B) Competitive 
C) Comparative 
D) Pioneer 
E) Repetitive 
A) Reminder 
B) Competitive 
C) Comparative 
D) Pioneer 
E) Repetitive

Question 11

The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

Accepted Answer

A) Introduction 
B) Decline 
C) Maturity 
D) Growth 
E) Plateau 
A) Introduction 
B) Decline 
C) Maturity 
D) Growth 
E) Plateau

Question 12

Certain types of promotion facilitate price competition.

Accepted Answer

A) True 
 B)False

Question 13

What is the overall role of promotion?

Accepted Answer

A) To stimulate product demand 
B) To identify prospects 
C) To retain loyal customers 
D) To encourage product trial 
E) To reduce sales fluctuations 
A) To stimulate product demand 
B) To identify prospects 
C) To retain loyal customers 
D) To encourage product trial 
E) To reduce sales fluctuations

Question 14

Advertising is one element of the promotion mix that is too expensive for small business firms.

Accepted Answer

A) True 
 B)False

Question 15

Promotion to encourage trial use attempts to retain loyal customers.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following types of promotion informs potential customers about a product and what it is?

Accepted Answer

A) Reminder 
B) Competitive 
C) Comparative 
D) Pioneer 
E) Repetitive 
A) Reminder 
B) Competitive 
C) Comparative 
D) Pioneer 
E) Repetitive

Question 17

For many consumers,the pages near the back of magazines with dozens of very small black and white advertisements exceed their

Accepted Answer

A) channel capacity. 
B) threshold of awareness. 
C) decoding abilities. 
D) transmission limitations. 
E) noise limit. 
A) channel capacity. 
B) threshold of awareness. 
C) decoding abilities. 
D) transmission limitations. 
E) noise limit.

Question 18

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of

Accepted Answer

A) stimulating demand. 
B) reducing sales fluctuations. 
C) combating competitive promotional efforts. 
D) facilitating reseller support. 
E) retaining loyal customers. 
A) stimulating demand. 
B) reducing sales fluctuations. 
C) combating competitive promotional efforts. 
D) facilitating reseller support. 
E) retaining loyal customers.

Question 19

One truth about promotion is that it raises prices.

Accepted Answer

A) True 
 B)False

Question 20

Promotion of products tends to keep their prices high.

Accepted Answer

A) True 
 B)False

A small percentage of promotion efforts are fraudulent.

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

The capacity of a communication channel is determined by the least efficient component of the communication process.

Kyle is preparing the promotional plan for Jansport backpacks in early May.This promotion will be executed in the month of August and will be a paid form of nonpersonal communication.It will be communicated to a target audience through a mass medium.Kyle is using the ___ form of promotion.

Select three criticisms of promotion,and provide defenses to rebut them.

If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company,which specializes in advertising,sales promotion activities,and public relations,FedEx-Kinko's would likely be striving to practice

Marketers usually decrease expenditures in advertising for products in the decline stage.

Several forms of promotion can be used to complement personal selling efforts.

The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

Certain types of promotion facilitate price competition.

What is the overall role of promotion?

Advertising is one element of the promotion mix that is too expensive for small business firms.

Promotion to encourage trial use attempts to retain loyal customers.

Which of the following types of promotion informs potential customers about a product and what it is?

For many consumers,the pages near the back of magazines with dozens of very small black and white advertisements exceed their

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of

One truth about promotion is that it raises prices.

Promotion of products tends to keep their prices high.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 17: Integrated Marketing Communications

A small percentage of promotion efforts are fraudulent.

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

The capacity of a communication channel is determined by the least efficient component of the communication process.

Kyle is preparing the promotional plan for Jansport backpacks in early May.This promotion will be executed in the month of August and will be a paid form of nonpersonal communication.It will be communicated to a target audience through a mass medium.Kyle is using the ___ form of promotion.

Select three criticisms of promotion,and provide defenses to rebut them.

If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company,which specializes in advertising,sales promotion activities,and public relations,FedEx-Kinko's would likely be striving to practice

Marketers usually decrease expenditures in advertising for products in the decline stage.

Several forms of promotion can be used to complement personal selling efforts.

The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

Certain types of promotion facilitate price competition.

What is the overall role of promotion?

Advertising is one element of the promotion mix that is too expensive for small business firms.

Promotion to encourage trial use attempts to retain loyal customers.

Which of the following types of promotion informs potential customers about a product and what it is?

For many consumers,the pages near the back of magazines with dozens of very small black and white advertisements exceed their

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of

One truth about promotion is that it raises prices.

Promotion of products tends to keep their prices high.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters