Question 1

Order processing,inventory management,materials handling,warehousing,and transportation are the activities that define

Accepted Answer

A) wholesaling. 
B) retailing. 
C) physical distribution. 
D) channel management. 
E) drop shipping. 
A) wholesaling. 
B) retailing. 
C) physical distribution. 
D) channel management. 
E) drop shipping. C

Question 2

U.S.banks provide their banking services through brick and mortar sites,by phone,and through on-line access.These various ways in which a customer can access their account information is called ______,while the brick and mortar site would offer the least amount of _____.

Accepted Answer

A) place utility;face utility 
B) place utility;time utility. 
C) time utility;place utility. 
D) possession utility;time utility. 
E) place utility;possession utility. 
A) place utility;face utility 
B) place utility;time utility. 
C) time utility;place utility. 
D) possession utility;time utility. 
E) place utility;possession utility. B

Question 3

Scenario 15.2
Use the following to answer the questions.
Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party.
-Refer to Scenario 15.2.Clint's suggestion for the uniform rental service was either picking up and delivering the uniforms themselves,or contracting this to a third party.If Star decides to pick up and deliver the uniforms with its own trucks,this is an example of a(n)____ channel.If Star contracts this action to a third party,it is called ____.

Accepted Answer

A) long;industrial distribution 
B) direct;industrial distribution 
C) long;outsourcing 
D) direct;outsourcing 
E) exclusive;outsourcing 
A) long;industrial distribution 
B) direct;industrial distribution 
C) long;outsourcing 
D) direct;outsourcing 
E) exclusive;outsourcing D

Question 4

Bennetton,a leading manufacturer of knitwear in Italy,expanded its operations to include retail outlets in the United States and South America.This type of channel is called

Accepted Answer

A) horizontal integration. 
B) vertical integration. 
C) multilevel integration. 
D) retail integration. 
E) merchandising integration. 
A) horizontal integration. 
B) vertical integration. 
C) multilevel integration. 
D) retail integration. 
E) merchandising integration.

Question 5

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.The Liz & Co brand is sold only at J.C.Penney's.This is an example of ____ distribution.

Accepted Answer

A) selective 
B) routine 
C) horizontal 
D) intensive 
E) exclusive 
A) selective 
B) routine 
C) horizontal 
D) intensive 
E) exclusive

Question 6

The driving force behind marketing channel decisions should be

Accepted Answer

A) convenience. 
B) cost reduction. 
C) environmental concerns. 
D) customer satisfaction. 
E) quality. 
A) convenience. 
B) cost reduction. 
C) environmental concerns. 
D) customer satisfaction. 
E) quality.

Question 7

Walgreen's drug stores prefer to receive refills of prescriptions through a phone-based system where customers can directly key in the information about the drug.By receiving orders in this manner rather than through a paper-based system or by a phone conversation with a pharmacy employee,Walgreen's has been able to save time and money on

Accepted Answer

A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling. 
A) electronic data interchange. 
B) order entry. 
C) inventory management. 
D) order delivery. 
E) materials handling.

Question 8

Dual distribution is characterized as

Accepted Answer

A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products,such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures. 
A) illegal under the Robinson-Patman Act. 
B) distribution channels that typically carry exclusive products,such as Rolex watches. 
C) marketing environments that are highly competitive. 
D) manufacturers that forbid an intermediary to carry products of competing producers. 
E) distribution of one manufacturer's product through two or more different channel structures.

Question 9

In an administered VMS,informal coordination brings about a high level of interorganizational management.Nonetheless,

Accepted Answer

A) decision making does not take into account the goals of the system. 
B) the channel members do not remain autonomous. 
C) the decision making is not coordinated. 
D) the channel members remain autonomous. 
E) the goals of the individual firms are not congruent with the goals of the system. 
A) decision making does not take into account the goals of the system. 
B) the channel members do not remain autonomous. 
C) the decision making is not coordinated. 
D) the channel members remain autonomous. 
E) the goals of the individual firms are not congruent with the goals of the system.

Question 10

What is supply chain management? How can it help marketing channel members?

Accepted Answer

Supply chain management is the process o

Question 11

Large retailers such as J.C.Penney's and Target are most likely to participate in which of the following channels?

Accepted Answer

A) Producer,industrial distributors,retailers,consumers 
B) Producer,consumers 
C) Producer,wholesalers,retailers,consumers 
D) Producer,retailers,consumers 
E) Producer,agents,wholesalers,retailers,consumers 
A) Producer,industrial distributors,retailers,consumers 
B) Producer,consumers 
C) Producer,wholesalers,retailers,consumers 
D) Producer,retailers,consumers 
E) Producer,agents,wholesalers,retailers,consumers

Question 12

Aaron attends a seminar on just-in-time inventory management.Excited about the idea,he returns to his office at Atlanta Auto Supply to start designing such an inventory system.Which of the following steps must Aaron take as he institutes this change?

Accepted Answer

A) Increase safety stock 
B) Raise the reorder point 
C) Reduce customer service standard 
D) Increase order frequency 
E) Reduce estimates of inventory turnover rate 
A) Increase safety stock 
B) Raise the reorder point 
C) Reduce customer service standard 
D) Increase order frequency 
E) Reduce estimates of inventory turnover rate

Question 13

Steelcase,Inc.markets furniture directly to businesses.This is an example of a(n)____ channel.

Accepted Answer

A) producer-to-business buyer 
B) producer-to-industrial-distributor-to-business buyer 
C) producer-to-agent-to-business buyer 
D) equipment 
E) consumer 
A) producer-to-business buyer 
B) producer-to-industrial-distributor-to-business buyer 
C) producer-to-agent-to-business buyer 
D) equipment 
E) consumer

Question 14

The Fisher-Price company produces toys and baby-related products.For the introduction of its line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

Accepted Answer

A) intensive 
B) exclusive 
C) horizontal 
D) priority 
E) selective 
A) intensive 
B) exclusive 
C) horizontal 
D) priority 
E) selective

Question 15

River City,Inc.is an independent business that takes title to products and carries inventories.River City,Inc.is most likely a(n)

Accepted Answer

A) industrial distributor. 
B) intermediary. 
C) agency. 
D) wholesaler. 
E) producer. 
A) industrial distributor. 
B) intermediary. 
C) agency. 
D) wholesaler. 
E) producer.

Question 16

Many companies use more than one marketing channel to distribute their products to the same target market,a tactic called

Accepted Answer

A) multiple channeling. 
B) strategic channel alliance. 
C) intensive distribution. 
D) dual distribution. 
E) market splitting. 
A) multiple channeling. 
B) strategic channel alliance. 
C) intensive distribution. 
D) dual distribution. 
E) market splitting.

Question 17

Which of the following is an advantage of using an industrial distributor?

Accepted Answer

A) These firms are easy to control because they work directly for the producers. 
B) Inventory holding costs are minimized because they can store inventory very cheaply. 
C) They are closer geographically to all of the producers' customers. 
D) They possess a high level of technical knowledge about their products. 
E) They help reduce a producer's financial burdens by extending credit to customers. 
A) These firms are easy to control because they work directly for the producers. 
B) Inventory holding costs are minimized because they can store inventory very cheaply. 
C) They are closer geographically to all of the producers' customers. 
D) They possess a high level of technical knowledge about their products. 
E) They help reduce a producer's financial burdens by extending credit to customers.

Question 18

Apple makes its computers available through its own stores,its website,and some major retailers.This is an example of

Accepted Answer

A) dual distribution. 
B) vertical integration. 
C) horizontal integration. 
D) tying agreements. 
E) exclusive dealing. 
A) dual distribution. 
B) vertical integration. 
C) horizontal integration. 
D) tying agreements. 
E) exclusive dealing.

Question 19

Honey Farms is a maker of fine chocolates.The company's latest product,Fudge-Dipped Strawberries,is the premier product in its Fudge-Dipped line.The product is very expensive and targeted to upscale consumers.Which form of distribution would Honey Farms be likely to use for its new product?

Accepted Answer

A) Intensive 
B) Selective 
C) Targeted 
D) Exclusive 
E) Premier 
A) Intensive 
B) Selective 
C) Targeted 
D) Exclusive 
E) Premier

Question 20

If Nokia decides to make changes in its marketing channels,the strategic significance is that channel decisions are

Accepted Answer

A) long-term commitments. 
B) short-term commitments. 
C) easier to change than prices. 
D) easier to change than promotion. 
E) impossible to change. 
A) long-term commitments. 
B) short-term commitments. 
C) easier to change than prices. 
D) easier to change than promotion. 
E) impossible to change.

Order processing,inventory management,materials handling,warehousing,and transportation are the activities that define

U.S.banks provide their banking services through brick and mortar sites,by phone,and through on-line access.These various ways in which a customer can access their account information is called __,while the brick and mortar site would offer the least amount of _.

Bennetton,a leading manufacturer of knitwear in Italy,expanded its operations to include retail outlets in the United States and South America.This type of channel is called

The driving force behind marketing channel decisions should be

Dual distribution is characterized as

In an administered VMS,informal coordination brings about a high level of interorganizational management.Nonetheless,

What is supply chain management? How can it help marketing channel members?

Large retailers such as J.C.Penney's and Target are most likely to participate in which of the following channels?

Aaron attends a seminar on just-in-time inventory management.Excited about the idea,he returns to his office at Atlanta Auto Supply to start designing such an inventory system.Which of the following steps must Aaron take as he institutes this change?

Steelcase,Inc.markets furniture directly to businesses.This is an example of a(n)____ channel.

The Fisher-Price company produces toys and baby-related products.For the introduction of its line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

River City,Inc.is an independent business that takes title to products and carries inventories.River City,Inc.is most likely a(n)

Many companies use more than one marketing channel to distribute their products to the same target market,a tactic called

Which of the following is an advantage of using an industrial distributor?

Apple makes its computers available through its own stores,its website,and some major retailers.This is an example of

Honey Farms is a maker of fine chocolates.The company's latest product,Fudge-Dipped Strawberries,is the premier product in its Fudge-Dipped line.The product is very expensive and targeted to upscale consumers.Which form of distribution would Honey Farms be likely to use for its new product?

If Nokia decides to make changes in its marketing channels,the strategic significance is that channel decisions are

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Marketing Channels and Supply-Chain Management

Order processing,inventory management,materials handling,warehousing,and transportation are the activities that define

U.S.banks provide their banking services through brick and mortar sites,by phone,and through on-line access.These various ways in which a customer can access their account information is called ______,while the brick and mortar site would offer the least amount of _____.

Bennetton,a leading manufacturer of knitwear in Italy,expanded its operations to include retail outlets in the United States and South America.This type of channel is called

The driving force behind marketing channel decisions should be

Dual distribution is characterized as

In an administered VMS,informal coordination brings about a high level of interorganizational management.Nonetheless,

What is supply chain management? How can it help marketing channel members?

Large retailers such as J.C.Penney's and Target are most likely to participate in which of the following channels?

Aaron attends a seminar on just-in-time inventory management.Excited about the idea,he returns to his office at Atlanta Auto Supply to start designing such an inventory system.Which of the following steps must Aaron take as he institutes this change?

Steelcase,Inc.markets furniture directly to businesses.This is an example of a(n)____ channel.

The Fisher-Price company produces toys and baby-related products.For the introduction of its line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

River City,Inc.is an independent business that takes title to products and carries inventories.River City,Inc.is most likely a(n)

Many companies use more than one marketing channel to distribute their products to the same target market,a tactic called

Which of the following is an advantage of using an industrial distributor?

Apple makes its computers available through its own stores,its website,and some major retailers.This is an example of

Honey Farms is a maker of fine chocolates.The company's latest product,Fudge-Dipped Strawberries,is the premier product in its Fudge-Dipped line.The product is very expensive and targeted to upscale consumers.Which form of distribution would Honey Farms be likely to use for its new product?

If Nokia decides to make changes in its marketing channels,the strategic significance is that channel decisions are

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

U.S.banks provide their banking services through brick and mortar sites,by phone,and through on-line access.These various ways in which a customer can access their account information is called __,while the brick and mortar site would offer the least amount of _.