Question 1

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Accepted Answer

A) Distribution 
B) Pricing 
C) Store location 
D) Product mix 
E) Promotion 
A) Distribution 
B) Pricing 
C) Store location 
D) Product mix 
E) Promotion B

Question 2

Explain how consumer-generated content on digital media can be useful to marketers.

Accepted Answer

No Ans

Question 3

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

Accepted Answer

A) applications (apps) 
B) widgets 
C) cookies 
D) speed dials 
E) texts 
A) applications (apps) 
B) widgets 
C) cookies 
D) speed dials 
E) texts A

Question 4

MySpace has experienced difficulties competing with Facebook,particularly for businesses,because

Accepted Answer

A) it is more for children's use. 
B) it is used more for dating than obtaining information. 
C) it is primarily for local socializing. 
D) it is primarily used by millennials. 
E) it is primarily used by males. 
A) it is more for children's use. 
B) it is used more for dating than obtaining information. 
C) it is primarily for local socializing. 
D) it is primarily used by millennials. 
E) it is primarily used by males.

Question 5

Initiators are those consumers who generate their own media outlets,such as blogs and wikis.

Accepted Answer

A) True 
 B)False

Question 6

Digital online media marketing facilitates both price and non-price competition.

Accepted Answer

A) True 
 B)False

Question 7

The average Facebook user becomes a fan of several ____ each month.

Accepted Answer

A) television shows 
B) Fan Pages 
C) Brand sheets 
D) Promotional Folios 
E) Facebook Leafs 
A) television shows 
B) Fan Pages 
C) Brand sheets 
D) Promotional Folios 
E) Facebook Leafs

Question 8

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers.In this case,the bloggers are

Accepted Answer

A) collectors. 
B) spectators. 
C) joiners. 
D) creators. 
E) critics. 
A) collectors. 
B) spectators. 
C) joiners. 
D) creators. 
E) critics.

Question 9

Addressability represents the ultimate expression of the marketing concept.

Accepted Answer

A) True 
 B)False

Question 10

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

A) True 
 B)False

Question 11

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Accepted Answer

A) creators 
B) critics 
C) collectors 
D) joiners 
E) spectators 
A) creators 
B) critics 
C) collectors 
D) joiners 
E) spectators

Question 12

Traditional advertising is unlimited in terms of interactivity.

Accepted Answer

A) True 
 B)False

Question 13

Julie likes to read the blog connected to the fashion editors at Vogue Magazine.While Julie likes to read the blog,she does not actually create any content herself.Julie would be called a(n)____ with regard to the Vogue blog.

Accepted Answer

A) Collector 
B) Spectator 
C) Inactive 
D) Creator 
E) Critic 
A) Collector 
B) Spectator 
C) Inactive 
D) Creator 
E) Critic

Question 14

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Accepted Answer

A) Wikis 
B) Blogs 
C) Podcasts 
D) Virtual realities 
E) Photo-sharing 
A) Wikis 
B) Blogs 
C) Podcasts 
D) Virtual realities 
E) Photo-sharing

Question 15

Digital marketing uses all digital media to develop communication and exchanges with customers.

Accepted Answer

A) True 
 B)False

Question 16

Smart phones contain ____ that help consumers access more information about businesses.

Accepted Answer

A) treatments 
B) digits 
C) modulars 
D) actions 
E) applications 
A) treatments 
B) digits 
C) modulars 
D) actions 
E) applications

Question 17

____ are people who gather information and organize content generated by critics and creators.

Accepted Answer

A) Collectors 
B) Spectators 
C) Joiners 
D) Creators 
E) Critics 
A) Collectors 
B) Spectators 
C) Joiners 
D) Creators 
E) Critics

Question 18

Milton Bradley/Parker Brothers are producers of many board games,such as Monopoly,Battleship,Yahtzed,and Clue.The company has posted on-line cash rewards for consumer reviews of their games.In doing so,Milton Bradley/Parker Brothers is striving to utilize

Accepted Answer

A) electronic media. 
B) a test market. 
C) consumer-generated marketing. 
D) new concept viewing. 
E) Fan Pages. 
A) electronic media. 
B) a test market. 
C) consumer-generated marketing. 
D) new concept viewing. 
E) Fan Pages.

Question 19

How have digital media and social networking changed the consumer's buying behavior?

Accepted Answer

The answer of How have digital media and social networking...

Question 20

Kyle is a new marketing manager for Anthropologie.He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook.What do most marketing strategists think about Facebook?

Accepted Answer

A) Marketers should establish a Facebook page. 
B) Marketers should avoid recommendations from customers via Facebook. 
C) Marketers should ignore the advice of customers on Facebook. 
D) Marketers need to use multiple Facebook pages. 
E) Marketers should maintain strict control of consumers' comments on Facebook. 
A) Marketers should establish a Facebook page. 
B) Marketers should avoid recommendations from customers via Facebook. 
C) Marketers should ignore the advice of customers on Facebook. 
D) Marketers need to use multiple Facebook pages. 
E) Marketers should maintain strict control of consumers' comments on Facebook.

Exam 10: Digital Marketing and Social Networking

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Explain how consumer-generated content on digital media can be useful to marketers.

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

MySpace has experienced difficulties competing with Facebook,particularly for businesses,because

Initiators are those consumers who generate their own media outlets,such as blogs and wikis.

Digital online media marketing facilitates both price and non-price competition.

The average Facebook user becomes a fan of several ____ each month.

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers.In this case,the bloggers are

Addressability represents the ultimate expression of the marketing concept.

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Traditional advertising is unlimited in terms of interactivity.

Julie likes to read the blog connected to the fashion editors at Vogue Magazine.While Julie likes to read the blog,she does not actually create any content herself.Julie would be called a(n)____ with regard to the Vogue blog.

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Digital marketing uses all digital media to develop communication and exchanges with customers.

Smart phones contain ____ that help consumers access more information about businesses.

____ are people who gather information and organize content generated by critics and creators.

Milton Bradley/Parker Brothers are producers of many board games,such as Monopoly,Battleship,Yahtzed,and Clue.The company has posted on-line cash rewards for consumer reviews of their games.In doing so,Milton Bradley/Parker Brothers is striving to utilize

How have digital media and social networking changed the consumer's buying behavior?

Kyle is a new marketing manager for Anthropologie.He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook.What do most marketing strategists think about Facebook?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters