Question 1

The three major types of reference groups are:

Accepted Answer

A) membership,aspirational,and advocacy. 
B) advocacy,avoidance,and approach. 
C) aspirational,disassociative,and membership. 
D) actual,implied,and desired. 
E) family,peer group,and media. 
A) membership,aspirational,and advocacy. 
B) advocacy,avoidance,and approach. 
C) aspirational,disassociative,and membership. 
D) actual,implied,and desired. 
E) family,peer group,and media. C

Question 2

Situational influences would likely not affect a high school senior searching for a college or university to attend.

Accepted Answer

A) True 
 B)False  False

Question 3

Expecting ethical business behavior reflects our culture.

Accepted Answer

A) True 
 B)False  True

Question 4

There is strong research evidence that personality characteristics are major determinants of purchasing power.

Accepted Answer

A) True 
 B)False

Question 5

The primary psychological influences on consumer behavior are:

Accepted Answer

A) perception,motives,learning,attitudes,personality,and lifestyles. 
B) attitudes,perception,retention,exposure,roles,and lifestyles. 
C) attitudes,perception,social class,culture,and learning. 
D) perception,motives,reference groups,social class,and personality. 
E) lifestyles,personality,perception,motives,attitudes,and culture. 
A) perception,motives,learning,attitudes,personality,and lifestyles. 
B) attitudes,perception,retention,exposure,roles,and lifestyles. 
C) attitudes,perception,social class,culture,and learning. 
D) perception,motives,reference groups,social class,and personality. 
E) lifestyles,personality,perception,motives,attitudes,and culture.

Question 6

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Accepted Answer

A) True 
 B)False

Question 7

Jenny plans to buy a new swimsuit for her spring break cruise.She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision.Jenny is engaging in

Accepted Answer

A) routinized response behavior. 
B) extended problem solving. 
C) limited problem solving. 
D) impulse buying. 
E) intensive problem solving. 
A) routinized response behavior. 
B) extended problem solving. 
C) limited problem solving. 
D) impulse buying. 
E) intensive problem solving.

Question 8

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

Accepted Answer

A) Extended problem solving 
B) Routinized response behavior 
C) Intensive problem solving 
D) Limited problem solving 
E) Perceptual scanning 
A) Extended problem solving 
B) Routinized response behavior 
C) Intensive problem solving 
D) Limited problem solving 
E) Perceptual scanning

Question 9

Discuss how reference groups and opinion leaders influence purchase behavior.

Accepted Answer

The answer of Discuss how reference groups and opinion leaders...

Question 10

Draw and label the consumer buying decision process and include the possible influences on the process.

Accepted Answer

The consumer buying decision process can

Question 11

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

Accepted Answer

A) framing characteristics. 
B) service characteristics. 
C) consideration set. 
D) evaluative criteria. 
E) information search criteria. 
A) framing characteristics. 
B) service characteristics. 
C) consideration set. 
D) evaluative criteria. 
E) information search criteria.

Question 12

Marketers can control the perception of potential buyers.

Accepted Answer

A) True 
 B)False

Question 13

Carla is a prosecuting attorney for the city of Cleveland.She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team.The actions and activities associated with each of these positions constitute Carla's

Accepted Answer

A) personality. 
B) role. 
C) motives. 
D) beliefs. 
E) lifestyle. 
A) personality. 
B) role. 
C) motives. 
D) beliefs. 
E) lifestyle.

Question 14

Luis likes shopping at Stein Mart,a discount department store,because he likes the prices,products,and services the store provides.His selection of this store as a regular stop when shopping is influenced by ____ motives.

Accepted Answer

A) self-concept 
B) self-image 
C) projective 
D) depth 
E) patronage 
A) self-concept 
B) self-image 
C) projective 
D) depth 
E) patronage

Question 15

The actual act of purchase is the second stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 16

Compare and contrast the three major types of consumer problem-solving processes.

Accepted Answer

The three major types of consumer proble

Question 17

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart.She prefers the service,location,and friendliness of the employees at Target.Melanie's reasons that influence her decision to shop at Target are called

Accepted Answer

A) social needs. 
B) learning processes. 
C) patronage motives. 
D) product attitudes. 
E) retailer attitudes. 
A) social needs. 
B) learning processes. 
C) patronage motives. 
D) product attitudes. 
E) retailer attitudes.

Question 18

A person's self-concept may affect whether the person buys a product in a particular product category,but it has little impact on brand selection.

Accepted Answer

A) True 
 B)False

Question 19

Limited problem solving is used when purchasing frequently bought,low-cost items needing very little decision effort.

Accepted Answer

A) True 
 B)False

Question 20

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Accepted Answer

A) True 
 B)False

Exam 7: Consumer Buying Behavior

The three major types of reference groups are:

Situational influences would likely not affect a high school senior searching for a college or university to attend.

Expecting ethical business behavior reflects our culture.

There is strong research evidence that personality characteristics are major determinants of purchasing power.

The primary psychological influences on consumer behavior are:

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Jenny plans to buy a new swimsuit for her spring break cruise.She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision.Jenny is engaging in

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

Discuss how reference groups and opinion leaders influence purchase behavior.

Draw and label the consumer buying decision process and include the possible influences on the process.

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

Marketers can control the perception of potential buyers.

Carla is a prosecuting attorney for the city of Cleveland.She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team.The actions and activities associated with each of these positions constitute Carla's

Luis likes shopping at Stein Mart,a discount department store,because he likes the prices,products,and services the store provides.His selection of this store as a regular stop when shopping is influenced by ____ motives.

The actual act of purchase is the second stage of the consumer buying decision process.

Compare and contrast the three major types of consumer problem-solving processes.

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart.She prefers the service,location,and friendliness of the employees at Target.Melanie's reasons that influence her decision to shop at Target are called

A person's self-concept may affect whether the person buys a product in a particular product category,but it has little impact on brand selection.

Limited problem solving is used when purchasing frequently bought,low-cost items needing very little decision effort.

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters