Question 1

During the maturity stage

Accepted Answer

A) product modifications are unnecessary. 
B) there is less emphasis on changing a product's price. 
C) marketing strategies are rarely altered. 
D) some competitors are forced out. 
E) limited advertising expenditures are required to maintain market share. 
A) product modifications are unnecessary. 
B) there is less emphasis on changing a product's price. 
C) marketing strategies are rarely altered. 
D) some competitors are forced out. 
E) limited advertising expenditures are required to maintain market share. D

Question 2

The atmosphere and décor of a retail store,the variety and depth of product choices,the customer support,even the sounds and smells all contribute to the experiential element of its total product.

Accepted Answer

A) True 
 B)False  True

Question 3

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False  True

Question 4

Process materials are used directly in the production of products.

Accepted Answer

A) True 
 B)False

Question 5

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Accepted Answer

A) similar;more 
B) higher;fewer 
C) higher;more 
D) lower;more 
E) lower;fewer 
A) similar;more 
B) higher;fewer 
C) higher;more 
D) lower;more 
E) lower;fewer

Question 6

Strategies relating to price become more mixed during a product's maturity stage.

Accepted Answer

A) True 
 B)False

Question 7

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Accepted Answer

A) True 
 B)False

Question 8

Intensive competition causes price increases during the growth stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 9

Failure of a new product is always absolute.

Accepted Answer

A) True 
 B)False

Question 10

Component parts usually need to be processed significantly before they are used in production.

Accepted Answer

A) True 
 B)False

Question 11

The first adopters of a product are the innovators.

Accepted Answer

A) True 
 B)False

Question 12

Per-unit gross margins on convenience products are relatively high.

Accepted Answer

A) True 
 B)False

Question 13

When an organization introduces a new product,people do not all begin the adoption process at the same time,nor do they move through the process at the same speed.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Accepted Answer

A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages 
A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages

Question 15

The marketing mix should be left alone during the maturity stage of the product life cycle;tampering with it may bring an early death to the product.

Accepted Answer

A) True 
 B)False

Question 16

An ad that stresses "Get the real Proactiv Solution;accept no substitutes!" is best geared for which stage of the product life cycle?

Accepted Answer

A) Introduction 
B) Growth 
C) Stabilization 
D) Expansion 
E) Decline 
A) Introduction 
B) Growth 
C) Stabilization 
D) Expansion 
E) Decline

Question 17

When a product experiences an increase in the number of competitors,it is usually in the _____ stage of the product life cycle;however,when that competition becomes intense,it is in the ____ stage.

Accepted Answer

A) introduction;maturity 
B) introduction;growth 
C) growth;decline 
D) growth;maturity 
E) maturity;decline 
A) introduction;maturity 
B) introduction;growth 
C) growth;decline 
D) growth;maturity 
E) maturity;decline

Question 18

Electronics Pro is a company that manufactures CD drives for laptop computers which are sold to major computer producers.Electronics Pro realizes that CD drives are most likely in the decline stage of the product life cycle.What are the two options this company has with regard to its CD drive product?

Accepted Answer

A) Reintroduce the product to new markets or stop sales immediately 
B) Speed up the product's decline or increase advertising 
C) Attempt to postpone the decline or accept its inevitability 
D) Divesting the brand or reinvesting in the brand 
E) Accept the decline or phase the product out 
A) Reintroduce the product to new markets or stop sales immediately 
B) Speed up the product's decline or increase advertising 
C) Attempt to postpone the decline or accept its inevitability 
D) Divesting the brand or reinvesting in the brand 
E) Accept the decline or phase the product out

Question 19

Gap clothing stores sell primarily what type of products?

Accepted Answer

A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty 
A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty

Question 20

Advertising used in the decline stage may prolong the life of the product.

Accepted Answer

A) True 
 B)False

During the maturity stage

The atmosphere and décor of a retail store,the variety and depth of product choices,the customer support,even the sounds and smells all contribute to the experiential element of its total product.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Process materials are used directly in the production of products.

Shopping products have a inventory turnover and need distribution outlets than convenience goods.

Strategies relating to price become more mixed during a product's maturity stage.

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Intensive competition causes price increases during the growth stage of the product life cycle.

Failure of a new product is always absolute.

Component parts usually need to be processed significantly before they are used in production.

The first adopters of a product are the innovators.

Per-unit gross margins on convenience products are relatively high.

When an organization introduces a new product,people do not all begin the adoption process at the same time,nor do they move through the process at the same speed.

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

The marketing mix should be left alone during the maturity stage of the product life cycle;tampering with it may bring an early death to the product.

An ad that stresses "Get the real Proactiv Solution;accept no substitutes!" is best geared for which stage of the product life cycle?

When a product experiences an increase in the number of competitors,it is usually in the _ stage of the product life cycle;however,when that competition becomes intense,it is in the stage.

Gap clothing stores sell primarily what type of products?

Advertising used in the decline stage may prolong the life of the product.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts

During the maturity stage

The atmosphere and décor of a retail store,the variety and depth of product choices,the customer support,even the sounds and smells all contribute to the experiential element of its total product.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Process materials are used directly in the production of products.

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Strategies relating to price become more mixed during a product's maturity stage.

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Intensive competition causes price increases during the growth stage of the product life cycle.

Failure of a new product is always absolute.

Component parts usually need to be processed significantly before they are used in production.

The first adopters of a product are the innovators.

Per-unit gross margins on convenience products are relatively high.

When an organization introduces a new product,people do not all begin the adoption process at the same time,nor do they move through the process at the same speed.

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

The marketing mix should be left alone during the maturity stage of the product life cycle;tampering with it may bring an early death to the product.

An ad that stresses "Get the real Proactiv Solution;accept no substitutes!" is best geared for which stage of the product life cycle?

When a product experiences an increase in the number of competitors,it is usually in the _____ stage of the product life cycle;however,when that competition becomes intense,it is in the ____ stage.

Gap clothing stores sell primarily what type of products?

Advertising used in the decline stage may prolong the life of the product.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Shopping products have a inventory turnover and need distribution outlets than convenience goods.

When a product experiences an increase in the number of competitors,it is usually in the _ stage of the product life cycle;however,when that competition becomes intense,it is in the stage.