Exam 16: Retailing, direct Marketing, and Wholesaling

Through the years,drugstores have added more unrelated products to their product mix,such as lawn care supplies,food items,housewares,and small appliances.This illustrates which of the following retail strategy issues?

Lucas is planning a distribution strategy for his business.He is considering using direct marketing,direct selling,and automatic vending,which are all examples of ____ retailing.

Off-price retailers feature

Victor knows that if he decides to buy a franchise,he will most likely have to supply

Which of the following wholesalers never take actual possession of the goods?

Kevin is talking with Peter about purchasing a Wendy's franchise.Peter tells Kevin that one of the major advantages of franchising for him to consider is the

Aidan is getting ready to move to campus for his freshman year of college.To get the products he needs for his dorm room,he goes to a store that sells household goods such as plastic containers,sheets,and towels.The store also sells items such as shampoo,deodorant,and toothpaste.Aidan has most likely gone to a(n)

In order to justify direct-response marketing,a product really needs to be priced above

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

Veronica Montez works for Bicardi at a location away from the manufacturing plants.She provides wholesale services to wholesale and retail customers,but her facility does not carry inventory.Veronica works at a

All of the following are examples of full-service wholesalers except

Chandra has extensive contacts in the real estate business and brings together buyers and sellers.Although she assumes no risks,she can offer specialized knowledge about real estate.Chandra is a

Stores that buy manufacturers' seconds,overruns,returns,and off-season production runs at below wholesale prices.These firms resell this merchandise to consumers at deep discounts,and are called

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Scenario 16.1 Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 16.1.The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

Ollies' is a regional self-service retail store that sells name-brand electronics,tools,housewares,and sporting goods at low prices.Ollies' is an example of a

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

Taylor works for a company that buys snacks such as chips,cookies,and candy in bulk from manufacturers.Taylor's company then repackages them and sells them to vending companies who have vending machines at government institutions.Taylor most likely works for a(an)___,while the vending machine company is a(an)_____.

Walmart,Macy's,Nordstrom's,and Toys "R" Us are examples of

Which of the following is not a common feature of a warehouse club?