Exam 6: Marketing Segmentation

Toyota, Daewoo, and Philips advertise the value of their products. This is an example of _____ product positioning, which positions goods and services in terms of price and quality.

"Bits and Bytes" men use the Internet to find out more about the latest computer models and software, to keep up with their hobbies, and to manage their investments. This is an example of user rate segmentation.

A local car dealership runs a special one page ad in the local newspaper promoting a special spring sale. This is an example of

Companies can use three main strategies to target their markets: differentiated, concentrated, and undifferentiated.

Identifying the product-related preferences of most consumers in order to target the product broadly to all consumers with the maximum likelihood of success is known as

In a behavioral segmentation strategy of business markets, the ____________________ segment is looking for low prices and is willing to accept low quality.

Loyalty segmentation is the process of identifying market segments based on the degree of brand preference, commitment, retention, allegiance, and the extent to which consumers engage in repeat purchases.

Match the tag lines given below with the positioning strategy that is being used for : -"The fastest computer on the market."

User status segmentation is the process of identifying market segments based on the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product.

Demographics are closely linked to _____ segmentation, which includes lifestyles, values, attitudes, interests, and opinions.

In terms of business segmentation using a behavioral segmentation approach, the high expectation segment consists of

The behavioral segmentation strategy that divides a market based on segments such as nonusers, occasional users, medium users, and heavy users is known as

Segment marketing requires the use of a database to gather information about each individual; the information can be used to customize the marketing message to each individual consumer.

Differentiated marketing

Companies rarely use only demographic variables to segment their markets. Typically, they add _____ variables to the demographic information to determine the best approach to reach their target market.

When a bicycle manufacturer positions its bicycles as a good means of transportation, a(n) _____ positioning strategy is being used.

Mass marketing is likely to work in developing countries better than it does in industrialized markets, like the United States.

When a firm compares its brand to a competitor's brand, it is using a competitor positioning strategy.

In evaluating a segmentation strategy, ____________________ is the ability to estimate the size of a market segment.

Using a differentiated marketing strategy offers a company economies of scale in manufacturing and promotion and the ability to cut costs.