Question 1

Discuss the internal factors within a company that impact the marketing function.

Accepted Answer

Internal factors that marketers must address include limited resources, gaining a share of the voice in developing corporate strategies, developing a marketing mindset, and sharing information among functional areas. Because of limited resources, marketers must aggressively pursue their share of resources, both money and people. During downturns in the economy, this is especially important. To effectively market their products, it is important for marketing to have a voice in the corporation and help guide corporate strategies. In addition, it is important that everyone in the company have a marketing mindset

Question 2

An informal and frequently used classification of countries has referred to developing countries as the third world. In this classification, second world countries would be

Accepted Answer

A)  highly industrialized countries 
B)  socialist countries 
C)  developing countries 
D)  emerging countries 
A)  highly industrialized countries 
B)  socialist countries 
C)  developing countries 
D)  emerging countries B

Question 3

McMansions are super-sized, expensive homes on relatively small lots in suburban neighborhoods and are most frequently associated with

Accepted Answer

A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Seniors 
A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Seniors C

Question 4

The task of marketing is to meet the needs and wants of consumers more effectively and efficiently than the competition.

Accepted Answer

A) True 
 B)False

Question 5

The socio-demographic and cultural environment consists of elements such as demographics, subcultures, cultures, and all other elements in the environment related to consumers' backgrounds, values, attitudes, interests, and behaviors.

Accepted Answer

A) True 
 B)False

Question 6

Discuss the economic and natural environment component of the macroenvironment and its relationship to marketing.

Accepted Answer

The economic environment encompasses all

Question 7

The income class that would most likely be impacted by a slow economy would be

Accepted Answer

A)  upper-class 
B)  middle-class 
C)  lower-class 
D)  all would be impacted equally 
A)  upper-class 
B)  middle-class 
C)  lower-class 
D)  all would be impacted equally

Question 8

Discuss the political dimension of the macroenvironment that a firm must consider?

Accepted Answer

Business must constantly scrutinize the

Question 9

Arid lands, such as the desert in the Southwestern United States, are inhabited only at a very high cost. This illustrates the impact of _____ on economic development.

Accepted Answer

A)  topography 
B)  hydrology 
C)  climate 
D)  environmental quality 
A)  topography 
B)  hydrology 
C)  climate 
D)  environmental quality

Question 10

Time is at a premium as they strive to balance work and family, so _____ outsource daily tasks such as house cleaning, lawn mowing, babysitting, and other domestic chores.

Accepted Answer

A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers 
A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers

Question 11

Elements of the socio-demographic and cultural environment include all of the following except

Accepted Answer

A)  economics 
B)  demographics 
C)  subcultures 
D)  consumer backgrounds, values, attitudes, interests, and behaviors 
A)  economics 
B)  demographics 
C)  subcultures 
D)  consumer backgrounds, values, attitudes, interests, and behaviors

Question 12

The social class that would be least likely impacted by a slow economy would be

Accepted Answer

A)  upper class 
B)  middle class 
C)  lower class 
D)  all would be impacted equally 
A)  upper class 
B)  middle class 
C)  lower class 
D)  all would be impacted equally

Question 13

Changes in the governing party of a national government creates risks for companies because this change will usually trigger a change in policies relating to taxes and industry regulations.

Accepted Answer

A) True 
 B)False

Question 14

____________________ is the demographic segment of the population that is 65 or older and who live on a fixed income, spending a large percentage of their income on home related expenses and groceries.

Accepted Answer

The answer of ____________________ is the demographic segment of the...

Question 15

The environment of a firm that includes the company, its customers, suppliers, distributors, other facilitators of the marketing function, and the competition is the ____________________.

Accepted Answer

The answer of The environment of a firm that includes...

Question 16

Nearly 90% of Generation X is either living in a rental or living with parents; therefore, for this demographic segment, spending on homes and home furnishings is a low priority.

Accepted Answer

A) True 
 B)False

Question 17

This generation group adheres to a speak-your-mind philosophy. They are smart, brash, wear flip-flops to the office, have been pampered, nurtured, and programmed with many activities since childhood, and are both high-performance and high-maintenance.

Accepted Answer

A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers 
A)  Generation Y 
B)  Generation X 
C)  Younger Boomers 
D)  Older Boomers

Question 18

Individualism and materialism were dominant values in the United States until September 11, 2003. Since then family values, the home, and religion are making a comeback as important cultural values.

Accepted Answer

A) True 
 B)False

Question 19

A poor economic performance is likely to lead to higher inflation and higher unemployment, which in turn can lead to higher taxes, regulatory restrictions, an increasingly active labor movement, and even political instability.

Accepted Answer

A) True 
 B)False

Question 20

While it is the responsibility of the purchasing department to deal with suppliers, a rise in the cost of raw materials is also of concern to the marketing department because it is the marketing department that sets the prices of the products being sold.

Accepted Answer

A) True 
 B)False

Discuss the internal factors within a company that impact the marketing function.

An informal and frequently used classification of countries has referred to developing countries as the third world. In this classification, second world countries would be

McMansions are super-sized, expensive homes on relatively small lots in suburban neighborhoods and are most frequently associated with

The task of marketing is to meet the needs and wants of consumers more effectively and efficiently than the competition.

The socio-demographic and cultural environment consists of elements such as demographics, subcultures, cultures, and all other elements in the environment related to consumers' backgrounds, values, attitudes, interests, and behaviors.

Discuss the economic and natural environment component of the macroenvironment and its relationship to marketing.

The income class that would most likely be impacted by a slow economy would be

Discuss the political dimension of the macroenvironment that a firm must consider?

Arid lands, such as the desert in the Southwestern United States, are inhabited only at a very high cost. This illustrates the impact of _____ on economic development.

Time is at a premium as they strive to balance work and family, so _____ outsource daily tasks such as house cleaning, lawn mowing, babysitting, and other domestic chores.

Elements of the socio-demographic and cultural environment include all of the following except

The social class that would be least likely impacted by a slow economy would be

Changes in the governing party of a national government creates risks for companies because this change will usually trigger a change in policies relating to taxes and industry regulations.

____________________ is the demographic segment of the population that is 65 or older and who live on a fixed income, spending a large percentage of their income on home related expenses and groceries.

The environment of a firm that includes the company, its customers, suppliers, distributors, other facilitators of the marketing function, and the competition is the ____________________.

Nearly 90% of Generation X is either living in a rental or living with parents; therefore, for this demographic segment, spending on homes and home furnishings is a low priority.

This generation group adheres to a speak-your-mind philosophy. They are smart, brash, wear flip-flops to the office, have been pampered, nurtured, and programmed with many activities since childhood, and are both high-performance and high-maintenance.

Individualism and materialism were dominant values in the United States until September 11, 2003. Since then family values, the home, and religion are making a comeback as important cultural values.

A poor economic performance is likely to lead to higher inflation and higher unemployment, which in turn can lead to higher taxes, regulatory restrictions, an increasingly active labor movement, and even political instability.

While it is the responsibility of the purchasing department to deal with suppliers, a rise in the cost of raw materials is also of concern to the marketing department because it is the marketing department that sets the prices of the products being sold.

Scope and Concepts of Marketing

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 2: The Environment of Marketing in the Twenty-First Century

Discuss the internal factors within a company that impact the marketing function.

An informal and frequently used classification of countries has referred to developing countries as the third world. In this classification, second world countries would be

McMansions are super-sized, expensive homes on relatively small lots in suburban neighborhoods and are most frequently associated with

The task of marketing is to meet the needs and wants of consumers more effectively and efficiently than the competition.

The socio-demographic and cultural environment consists of elements such as demographics, subcultures, cultures, and all other elements in the environment related to consumers' backgrounds, values, attitudes, interests, and behaviors.

Discuss the economic and natural environment component of the macroenvironment and its relationship to marketing.

The income class that would most likely be impacted by a slow economy would be

Discuss the political dimension of the macroenvironment that a firm must consider?

Arid lands, such as the desert in the Southwestern United States, are inhabited only at a very high cost. This illustrates the impact of _____ on economic development.

Time is at a premium as they strive to balance work and family, so _____ outsource daily tasks such as house cleaning, lawn mowing, babysitting, and other domestic chores.

Elements of the socio-demographic and cultural environment include all of the following except

The social class that would be least likely impacted by a slow economy would be

Changes in the governing party of a national government creates risks for companies because this change will usually trigger a change in policies relating to taxes and industry regulations.

____________________ is the demographic segment of the population that is 65 or older and who live on a fixed income, spending a large percentage of their income on home related expenses and groceries.

The environment of a firm that includes the company, its customers, suppliers, distributors, other facilitators of the marketing function, and the competition is the ____________________.

Nearly 90% of Generation X is either living in a rental or living with parents; therefore, for this demographic segment, spending on homes and home furnishings is a low priority.

This generation group adheres to a speak-your-mind philosophy. They are smart, brash, wear flip-flops to the office, have been pampered, nurtured, and programmed with many activities since childhood, and are both high-performance and high-maintenance.

Individualism and materialism were dominant values in the United States until September 11, 2003. Since then family values, the home, and religion are making a comeback as important cultural values.

A poor economic performance is likely to lead to higher inflation and higher unemployment, which in turn can lead to higher taxes, regulatory restrictions, an increasingly active labor movement, and even political instability.

While it is the responsibility of the purchasing department to deal with suppliers, a rise in the cost of raw materials is also of concern to the marketing department because it is the marketing department that sets the prices of the products being sold.

Scope and Concepts of Marketing

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters