Question 1

A bakery would be an example of a good.

Accepted Answer

A) True 
 B)False  False

Question 2

With the product and production orientation, manufacturing, engineering, and research dictate what products should be marketed rather than the needs, preferences, and interests of the final consumers.

Accepted Answer

A) True 
 B)False  True

Question 3

Firms, in general, spend over $300 billion per year on advertising.

Accepted Answer

A) True 
 B)False  False

Question 4

Data mining involves computer analysis of channel data to determine what products sell in which retail stores.

Accepted Answer

A) True 
 B)False

Question 5

The selling concept assumes that

Accepted Answer

A)  consumers prefer products that are easily accessible and inexpensive 
B)  consumers, if left alone, will normally not purchase products a firm is selling 
C)  consumers prefer products that are of the highest quality and optimal performance 
D)  a company can compete more effectively if it first researches the needs, wants, and preferences of consumers 
A)  consumers prefer products that are easily accessible and inexpensive 
B)  consumers, if left alone, will normally not purchase products a firm is selling 
C)  consumers prefer products that are of the highest quality and optimal performance 
D)  a company can compete more effectively if it first researches the needs, wants, and preferences of consumers

Question 6

Value, defined as the overall quality of a product, is especially important in the first purchase of a product.

Accepted Answer

A) True 
 B)False

Question 7

Match the following as a good, service, idea, or experience:
-A video on the rules of golf

Accepted Answer

A)  good 
B)  service 
C)  idea 
D)  experience 
A)  good 
B)  service 
C)  idea 
D)  experience

Question 8

Relationship marketing is the process of developing and nurturing relationships with

Accepted Answer

A)  a firm's end-users or customers 
B)  a firm's target market 
C)  a firm's suppliers, vendors, and contractors 
D)  all the parties participating in the transactions involving a company's products 
A)  a firm's end-users or customers 
B)  a firm's target market 
C)  a firm's suppliers, vendors, and contractors 
D)  all the parties participating in the transactions involving a company's products

Question 9

The American Marketing Association defined marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Accepted Answer

A) True 
 B)False

Question 10

Having a CPA prepare your federal income taxes would be an example of a(n)

Accepted Answer

A)  good 
B)  service 
C)  idea or experience 
D)  product 
A)  good 
B)  service 
C)  idea or experience 
D)  product

Question 11

Satisfying basic human requirements is satisfying _____.

Accepted Answer

A)  needs 
B)  wants 
C)  desires 
D)  demands 
A)  needs 
B)  wants 
C)  desires 
D)  demands

Question 12

Many companies, in the process of adopting the marketing concept, partner with a nonprofit organization to engage in cause-related marketing.

Accepted Answer

A) True 
 B)False

Question 13

The marketing philosophy(ies) that were predominant in the United States between 1870 and 1930 was/were the

Accepted Answer

A)  product/production concepts 
B)  selling concept 
C)  marketing concept 
D)  societal marketing concept 
A)  product/production concepts 
B)  selling concept 
C)  marketing concept 
D)  societal marketing concept

Question 14

Customer relationship management (CRM) is defined as the holistic process of identifying, attracting, differentiating, and retaining customers.

Accepted Answer

A) True 
 B)False

Question 15

During the selling era, which was from 1930 to 1950,

Accepted Answer

A)  retailers and wholesalers were only of peripheral concern since products practically sold themselves 
B)  firms attempted to fit products within their production capabilities rather than on customer needs 
C)  firms focused on the physical production and the production process 
D)  supply exceeded demand 
A)  retailers and wholesalers were only of peripheral concern since products practically sold themselves 
B)  firms attempted to fit products within their production capabilities rather than on customer needs 
C)  firms focused on the physical production and the production process 
D)  supply exceeded demand

Question 16

The main disadvantage of the selling orientation is that the focus is on persuading consumers to make a purchase rather than

Accepted Answer

A)  offering the products that best fit the consumer's needs and wants 
B)  focusing on reducing costs of production and lower prices for consumers 
C)  focusing on high quality products 
D)  where the product can be sold 
A)  offering the products that best fit the consumer's needs and wants 
B)  focusing on reducing costs of production and lower prices for consumers 
C)  focusing on high quality products 
D)  where the product can be sold

Question 17

The marketing philosophy that assumes consumers prefer products that are of the highest quality and optimal performance is the _________________________.

Accepted Answer

The answer of The marketing philosophy that assumes consumers prefer...

Question 18

Through data mining, retailers hope to do all of the following except

Accepted Answer

A)  increase sales from a company's existing customers, and hence solidify and increase market share 
B)  determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size 
C)  which manufacturers offer the highest margin products 
D)  find out who customers are, what they buy, and how often 
A)  increase sales from a company's existing customers, and hence solidify and increase market share 
B)  determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size 
C)  which manufacturers offer the highest margin products 
D)  find out who customers are, what they buy, and how often

Question 19

The danger of the product, production, and selling concepts is

Accepted Answer

A)  that they ignore the concept of supply and demand 
B)  that they may lead to marketing myopia 
C)  the excess supply caused by overproduction 
D)  the lack of product variety 
A)  that they ignore the concept of supply and demand 
B)  that they may lead to marketing myopia 
C)  the excess supply caused by overproduction 
D)  the lack of product variety

Question 20

The marketing philosophy that assumes consumer, if left alone, will normally not purchase the products a firm is selling or not purchase enough products is the _________________________.

Accepted Answer

The answer of The marketing philosophy that assumes consumer, if...

A bakery would be an example of a good.

With the product and production orientation, manufacturing, engineering, and research dictate what products should be marketed rather than the needs, preferences, and interests of the final consumers.

Firms, in general, spend over $300 billion per year on advertising.

Data mining involves computer analysis of channel data to determine what products sell in which retail stores.

The selling concept assumes that

Value, defined as the overall quality of a product, is especially important in the first purchase of a product.

Match the following as a good, service, idea, or experience: -A video on the rules of golf

Relationship marketing is the process of developing and nurturing relationships with

The American Marketing Association defined marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Having a CPA prepare your federal income taxes would be an example of a(n)

Satisfying basic human requirements is satisfying _____.

Many companies, in the process of adopting the marketing concept, partner with a nonprofit organization to engage in cause-related marketing.

The marketing philosophy(ies) that were predominant in the United States between 1870 and 1930 was/were the

Customer relationship management (CRM) is defined as the holistic process of identifying, attracting, differentiating, and retaining customers.

During the selling era, which was from 1930 to 1950,

The main disadvantage of the selling orientation is that the focus is on persuading consumers to make a purchase rather than

The marketing philosophy that assumes consumers prefer products that are of the highest quality and optimal performance is the _________________________.

Through data mining, retailers hope to do all of the following except

The danger of the product, production, and selling concepts is

The marketing philosophy that assumes consumer, if left alone, will normally not purchase the products a firm is selling or not purchase enough products is the _________________________.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 1: Scope and Concepts of Marketing

A bakery would be an example of a good.

With the product and production orientation, manufacturing, engineering, and research dictate what products should be marketed rather than the needs, preferences, and interests of the final consumers.

Firms, in general, spend over $300 billion per year on advertising.

Data mining involves computer analysis of channel data to determine what products sell in which retail stores.

The selling concept assumes that

Value, defined as the overall quality of a product, is especially important in the first purchase of a product.

Match the following as a good, service, idea, or experience: -A video on the rules of golf

Relationship marketing is the process of developing and nurturing relationships with

The American Marketing Association defined marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Having a CPA prepare your federal income taxes would be an example of a(n)

Satisfying basic human requirements is satisfying _____.

Many companies, in the process of adopting the marketing concept, partner with a nonprofit organization to engage in cause-related marketing.

The marketing philosophy(ies) that were predominant in the United States between 1870 and 1930 was/were the

Customer relationship management (CRM) is defined as the holistic process of identifying, attracting, differentiating, and retaining customers.

During the selling era, which was from 1930 to 1950,

The main disadvantage of the selling orientation is that the focus is on persuading consumers to make a purchase rather than

The marketing philosophy that assumes consumers prefer products that are of the highest quality and optimal performance is the _________________________.

Through data mining, retailers hope to do all of the following except

The danger of the product, production, and selling concepts is

The marketing philosophy that assumes consumer, if left alone, will normally not purchase the products a firm is selling or not purchase enough products is the _________________________.

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Consumer Behavior

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters