Exam 4: Consumer Behavior

Gay and lesbian consumers are not as brand loyal as consumers in general.

Consumer decision making whereby consumers engage in habitual purchase decisions involving products that they purchase frequently is

Psychological influences that impact consumer behavior include motivation, perception, learning, beliefs, attitudes, personality, and lifestyles.

Michael wants to purchase an LSU shirt and hat since he is now attending Louisiana State University (LSU). This is an example of a(n) _____ group.

According to the VALS2 psychographic classification, makers are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

For a new immigrant arriving in the United States, acculturation is the process of learning a new culture while assimilation is the process of adapting to and fully integrating into the new culture.

Consumer decision making that involves going carefully through each of the steps of the consumer-decision making process is

According to the VALS2 psychographic classification, strivers are conservative, conventional consumers who focus on tradition, family, religion, and community. They prefer established brands and favor U.S. products.

All of the following are instrumental values except

What is selective exposure?

The third stage in the consumer decision-making process is

Buyer's regret occurs when consumers

The ____________________ social class comprise 20 percent of the U.S. population and make their money through unskilled work, underground jobs, or illegal activities.

Anna is a self-sufficient consumer who has the skill and energy to carry out projects and respect authority, and is unimpressed by material possessions. According to the VALS2 psychographic classification, Anna would be a(n)

Andrea has just purchased a new couch for her home. What stage of the consumer decision-making process will follow this purchase?

In purchasing a new stereo system, Adam would be affected by all of the following social influences except

In the consumer decision-making process, after a consumer recognizes he or she has a problem, the next stage is the

A continuously evolving totality of learned and shared meanings, rituals, norms, and traditions among the members of an organization or society is the definition of

In terms of social classes in the United States, the _____ is composed of 2 percent of the population and is referred to as the new money.

Cues are stimuli in the environment, such as products and advertisements, that create individual responses.