Exam 9: Place Decisions and Customer Convenience

Discuss two major sources of conflict in a supply chain.

Discuss a less expensive way to establish a retail supply chain.

Megan's firm is launching a new line of hair-care products which are not expensive, but a certainly higher quality than the less-expensive products dominating the market. What kind of distribution intensity should she select for these new products?

Brian took a job at a wholesaler, thinking only of the way wholesalers make products available to retailers. What he will realize when he starts working is that there is a flow moving in the opposite direction of money and valuable information, such as complaints.

Merchandise sometimes flows backwards from consumer to producer. This is known as a(n)

The level of availability for the product or service is referred to as

Producers sometimes use ______________by placing their product in few outlets.

While some stores urge you to "eliminate the middleman" in transactions, significant value can be lost when manufacturers move to more direct marketing channels.

Which of the following is NOT one of the many elements of an industrial supply chain?

Because of the differences between selling activities in physical stores and online retailers, different kinds of conflicts arise when power is exerted in the supply chains of the two.