Exam 9: Place Decisions and Customer Convenience

When producers wish to make their products easily obtainable and increase convenience, they select an ___________strategy.

What happens in an administered vertical marketing system when different levels of power between two parties is significant?

Once a marketer has designed a retail supply change and then set everything in motion, the remaining task is to monitor the results to ensure the strategy and the design are working.

Crystal saw a new brand of salsa being promoted online, and it was getting great reviews. She couldn't find it anywhere in her area, so she began a campaign using social media to convince grocery retailers to start carrying this new brand. This is an example of what kind of retail strategy?

Which of the following is NOT one of the ways retailers help get products to the customers?

The major sources of conflict in supply chains are the differing goals, differing ideas of who should be responsible for what, and

Marketers are concerned with the concept of retail fit, trying to answer the question about which store would be best for customers. Which of the following is NOT one of the dimensions of retail fit?

Paula's firm was relaunching a line of yard tools and an argument broke out in the marketing department. The veterans wanted to focus on lawn care centers, nurseries and selected hardware stores. On the other hand, the younger marketers wanted to emphasize an online push. Paula stepped in and asked what kind of research was available that discussed the balance between online and retail brick and mortar stores. Both groups came back with the same answer

Information is an important resource that flows thru supply chains. Explain how this information is captured.

Paul and Marcus were planning the launch of a new product line for their firm, and they both got enthusiastic about breaking out of the traditional selling they had been doing using wholesalers to sell directly to the consumers using their website. They had checked with everyone associated with the operations of the website, it was relatively easy to do. They needed to get approval from the CMO because the company would be taking on the new role of

Manufacturers can stimulate demand for their products by creating promotions with the understanding that

How would you explain the process of how producers use selective distribution?

What is coercive power and how might companies utilize it? Can you provide an example?

_________ stores, such as Walmart and Target, are all mass merchandisers.

Explain retailer reach relative to attracting customers.

Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as

A firm is producing luxury desk sets-letter openers, pencil cups, etc. They are beautifully made, and they are made of rare and expensive materials. When the firm is developing its Place strategies in the marketing mix, what kind of distribution intensity would the firm select for these products?

Jordan had been working diligently to gather as much information as possible about the stores where his firm might put their new line of sports apparel. He was trying to assemble all the criteria he could think of to test each of the stores, but he was feeling more confused than he had been at the beginning. When he was explaining his frustration to Sam over coffee, Sam said, "You're going at the this the wrong way. There's only one question you need to answer." What is that one question?

When you feel you just have to have a piece of chewing gum, you know there will be a vending machine or many different kinds of stores where you can get a pack of gum quickly and without much thought. The chewing gum company selected an intensive distribution strategy because

Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about "marketing intermediaries," and she was not clear who or what these are. Who are the "marketing intermediaries" that were the focus of this discussion?