Exam 9: Place Decisions and Customer Convenience

Before the emergence of strong retailers, manufacturers traditionally had more power in supply chains based on the power of the brands they had built.

Liz was observing how her company dealt with specific retailers. With some, she noticed threats were common and issues were often determined by the party with the most resources-one or the other firm was coerced into acting in some way. In others, the nature of the relationships, even in issues of power, were handled, and it rarely came down to force. The kind of power seen in the latter relationships is known as

_________________are physically much smaller in space.

Why would a retailer want to take on functions that have value that had been traditionally added by a wholesaler? Use your response to demonstrate your understanding of marketing intermediaries.

When producers utilize____________, they place their brands in as many, but not all, outlets as possible.

Discuss why marketers are increasingly focused on relationship marketing.

Retailers will go through detailed planning to determine the atmosphere, lighting, staffing, layout and many other variables, but they are at the mercy of manufacturers who can dictate what kinds of merchandise will be cared in what stores.

What are the two types of supply chains? Provide an example of each.

Jim's firm had worked for several years to get producers, retailed and wholesalers working together. This system, which proved beneficial to all, is known as a vertical marketing system.

Sarah was always looking for bargains, and she was talking about the number of refurbished and reconditioned electronics on companies' website. Her friend Alexis, a marketing major, explained to her that this was one of the results of the growth of which process?

Producers sometimes choose to use exclusive distribution. What is the process for exclusive distribution and for what it is often used? Include real world examples.

Why is pull strategy antagonistic toward powerful retailers?

Dawn's marketing director urged her to give special attention to several of the retailers buying her firm's product. He even suggested they might take some short-term losses if necessary. Why would the marketing director decide to do this?

Explain relationship marketing in regards to supply chains.

Explain the role that retailers play in the supply chain process.

____________ are very large retail stores that specialize in selling large volumes of merchandise at low prices.

In which sort of vertical marketing system does a manufacturer exert the most control?

Explain reward power is, relative to how companies may utilize it. Provide an example to illustrate you explanation.

Which of the following would be characterized as a discrete transaction?

If a store advertises it has "wholesale prices," it cannot sell to the final consumers of a product.