Exam 4: Customer Behavior

You can observe many different personalities amongst your family, friends, and acquaintances, but as a marketer you want to know what part of personality most affects buying decisions in a group of people. Which of the following personality aspects most obviously affects purchase behavior the most?

Which of the following is NOT one of the significant influence categories used by marketers?

Which of the following is NOT one of the important differences between B2B and B2C marketing?

Maria is known by her friends as a person who won't make a purchase without checking with several of her close friends. These friends who are advising on purchases are known as:

Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won't work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say?

You and a friend were watching television yesterday, and when you asked her today about an ad about retirement plans you both talked about at the time, she tells you she didn't see such an ad, let alone talk about it. Which of the perception processes is at work here?

When he first heard about giving a customer a reason to come back, Marco thought he had to give the customer merchandise. He felt better when he learned:

In both B2B and B2C, the General Model of Customer Experience is similar, and both have similar Influences on the Customer Experience-individual, social, and contextual differences.

One of the problems marketers have is trying to persuade a consumer to switch from their current brand to the marketer's brand. These consumers may see promotional pieces, but don't seem persuaded to change, regardless of the evidence presented. Which of the perception processes is at work here?

One definition of culture is that it's a shared and learned set of beliefs and behaviors amongst people. Marketers can see culture as a macro-environmental factor at work when more than one individual is making a purchase decision. Marketers aren't going to change the impact of culture, but they recognize culture's importance when looking at what kind of influence on the customer experience?