Exam 3: The Marketing Environment

Marketers include technology in their assessment of the macro-environment because

Which of the micro-environment components is LEAST under the marketer's control or direct influence?

The part of the marketing environment that is closely linked to the day-to-day business decisions is known as

Despite the large number of elements in the marketing environment, the marketer should focus on those that affect

How many factors make up the marketing environment?

Your firm manufacturers small household appliances, and you see that with growing sophistication in the U.S. domestic market, you should turn to other countries to extend the life of these products with limited appeal domestically. There are large populations in subsistence economies who don't have anything like your appliances, and your senior management has asked you to explore going into these markets. You are very uncomfortable with this approach. Why?

Which of the following would a company probably have the least amount of influence over?

Which element would be categorized in the micro-environment for managers at Ben & Jerry's?

As a marketer considers the micro-environment, having strong brands that customers value fits into which component?

Who is included in the publics of the ice cream market?

Many employers are trying to market the work/life balance of their work environment to potential employees; what component of the macro-environment are these employers focusing on?

Acting as a(n) _________ is a major way Facebook makes money.

The class of customers who buy products but have no intention of using the products for themselves are known as

Marketers are aware of all five SPENT areas of the macro-environment but focus only on those two or three that affect their products and services the most.

Which of the following will increase sustainability?

Potential customers can be overwhelmed at the amount of information they can get on a product even though it is easier to find the product and buy it if they choose. This is an example of what part of the macro-environment?

Given the nature of technology today, technology markets are considered to be

The marketer will often seek growth in the kind of market characterized by rapid change without stable customers or markets known as

Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from _________ to _________ of restaurants.

Although the components of the macro-environment seem to be removed from day-to-day decision making, major threats can emerge quickly, demanding immediate attention.