Exam 3: The Marketing Environment

Which of the following is MOST correct?

Within the U.S. culture, the changing nature of the family means marketers must

The utility of the cellphone has drastically increased in the last 20 years. Discuss three markets in which cellphones have went from being a non-participant to being one of the three types of competitors.

Who is NOT included in the publics of the ice cream market?

Consumer groups are not an essential part of the firm's micro-environment if they are not made up of customers.

Which term best describes anything in the environment that directly affects or is directly affected by the marketing manager's decisions?

Which of the following is NOT one of the areas on which the Federal Trade Commission focuses?

A customer who purchases a product to exchange with others, such as a school purchasing Ben & Jerry's to serve as part of its lunch program is a(n)

The micro-environment is also referred to as the external environment.

Marketers cannot control, and often cannot even influence, elements in the macro-environment, so why bother collecting data and analyzing the data for insights?

The marketer should only be concerned about the parts of the micro- and macro-environments that are under his or her control.

In recent years, the political, regulatory and legal environment has affected every element of the marketing mix. Which of the following is NOT a consequence of this changing environment?

Which is an intermediary for Ben & Jerry's Ice Cream?

The Chief Marketing Officer (CMO) has looked at a draft of your plan for the launch of a new product. While generally satisfied, she says, "You've shown good strong reasons for new customers to buy our new product, but we can't consider this plan in a vacuum." You need more detailed analysis and planning on which element of the micro-environment to address her specific concerns?

Which of the following is NOT one of the four basic rights articulated in the Consumer Bill of Rights?

Which represents an intermediary relationship?

In the social/cultural area of the macro-environment, demographics can be obtained by many firms. One way this information is used is to predict consumer behavior.

David was given the responsibility of tracking changes in federal regulations that would affect the marketing efforts in his firm. Which of these agencies should be one he'd need to track for marketing implications?

Technology has enabled companies to collect vast amounts of data about customers and transactions. If you were a marketer, which of the following is NOT one of the reasons why you'd want that data, even purchasing the data?

Which is a secondary competitor for Ben & Jerry's Ice Cream?