Exam 3: The Marketing Environment

Your roommate is studying IT, and she sees you are looking at Technology in the macro-environmental analysis. She asks, "Why would marketers need to worry about technology? That's what IT is for." How can you succinctly respond in the context of the macro-environment?

Which term is most applicable to couples living in households as unmarried partners?

RadBoards is a longboard manufacturer that currently has $2 billion of revenue in a $4 billion market with dozens of competitors. However, RadBoards is losing money each year. Which piece of the marketing environment (micro or macro) should RadBoards focus on to become profitable and why?

Market share may be difficult to determine and may not be useful at all if what kind of competitors begin attracting customers?

Which is an example of intermediary for Nike?

Josh is a newly hired marketing assistant, and his boss is discussing the micro-environment of his new firm. She notes that the advertising agency is an intermediary. Why would she classify the agency as an intermediary?

Which term best describes a market having relatively stable competitors and customers?

As technology has given consumers and potential consumers access to information about firms, many firms have felt increasingly vulnerable to misinformation as well as information to facilitate purchases. The micro-environment element that includes groups that have an interest in the firm but who are not directly related are known as

If you are frustrated at making only enough money to pay your basic living expenses with little or no money left over to pay for fun, you are frustrated at your lack of

If Ben & Jerry's sales for 2016 were $200,000 and the entire ice cream market had sales of $2,000,000 for 2016, what is Ben & Jerry's market share?

Which of the following is NOT one of the criteria a firm would use in evaluating suppliers?

Which term best describes the most important micro-environment element, the opposite partner in an exchange?

Beth owns and operates a garden store focusing on plants native to her region. Though she knows she needs to monitor all kinds of brick-and-mortar and online companies selling plants, she feels most concerned about other garden stores within driving distance. These stores would be considered her

Apple's relationship with Samsung in the cell phone space is an example of

Which of the following will decrease sustainability?

Which element would be categorized in the macro-environment for managers at Ben & Jerry's?

Which of the following is NOT one of the three types of competitors?

Unless you are marketing necessities like rent, utilities and transportation, which is your major concern as a marketer?

What is the MOST important element of the micro-environment?

Marketers have new challenges and opportunities with new and different holidays, different promotions, and new kinds of buying behaviors as part of what component of the social/culture element in the macro-environment?