Exam 3: The Consumer Decision Process

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

(Multiple Choice)

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Question 41

Information search may be of either an internal or external nature.

(True/False)

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Question 42

Marketers are able to actually create consumer needs.

(True/False)

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Question 43

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

(Multiple Choice)

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Question 44

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

(True/False)

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Question 45

Consumers often express satisfaction with their present brand but still engage in brand switching.

(True/False)

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Question 46

The first stage of information processing is attention.

(True/False)

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Question 47

Consumer Reports is an example of a marketer-dominated source.

(True/False)

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Question 48

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

(True/False)

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Question 49

What are the characteristics of impulse buying?

(Essay)

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Question 50

Marketers must know consumers' needs.

(True/False)

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Question 51

Which of the following is not one of the individual differences discussed in Chapter 3?

(Multiple Choice)

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Question 52

Habitual behavior can be of two types: loyalty or inertia.

(True/False)

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Question 53

Extended problem solving is more likely under situations when strong time pressures exist.

(True/False)

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Question 54

The acronym SKU refers to stock keeping unit.

(True/False)

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Question 55

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

(Multiple Choice)

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Question 56

is characterized by intensive search for information and complex evaluation while represents less motivation to search for information and engage in alternative evaluation.

(Multiple Choice)

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Question 57

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

(Multiple Choice)

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Question 58

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

(True/False)

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Question 59

Which of the following factors influences personal involvement?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 86

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Information search may be of either an internal or external nature.

Marketers are able to actually create consumer needs.

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

Consumers often express satisfaction with their present brand but still engage in brand switching.

The first stage of information processing is attention.

Consumer Reports is an example of a marketer-dominated source.

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

What are the characteristics of impulse buying?

Marketers must know consumers' needs.

Which of the following is not one of the individual differences discussed in Chapter 3?

Habitual behavior can be of two types: loyalty or inertia.

Extended problem solving is more likely under situations when strong time pressures exist.

The acronym SKU refers to stock keeping unit.

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

is characterized by intensive search for information and complex evaluation while represents less motivation to search for information and engage in alternative evaluation.

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

Which of the following factors influences personal involvement?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Information search may be of either an internal or external nature.

Marketers are able to actually create consumer needs.

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

Consumers often express satisfaction with their present brand but still engage in brand switching.

The first stage of information processing is attention.

Consumer Reports is an example of a marketer-dominated source.

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

What are the characteristics of impulse buying?

Marketers must know consumers' needs.

Which of the following is not one of the individual differences discussed in Chapter 3?

Habitual behavior can be of two types: loyalty or inertia.

Extended problem solving is more likely under situations when strong time pressures exist.

The acronym SKU refers to stock keeping unit.

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

____ is characterized by intensive search for information and complex evaluation while ____ represents less motivation to search for information and engage in alternative evaluation.

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

Which of the following factors influences personal involvement?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

is characterized by intensive search for information and complex evaluation while represents less motivation to search for information and engage in alternative evaluation.