Question 1

Emotions never play a role in consumers' evaluation of a product.

Accepted Answer

A) True 
 B)False

Question 2

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

Accepted Answer

A)  Degree of involvement 
B)  Degree of differentiation between alternatives 
C)  Amount of financial resources available 
D)  A and B 
E)  A, B, and C 
A)  Degree of involvement 
B)  Degree of differentiation between alternatives 
C)  Amount of financial resources available 
D)  A and B 
E)  A, B, and C

Question 4

Divestment is the final stage in the CDP model.

Accepted Answer

A) True 
 B)False

Question 5

For repeat purchases, the two main forms of decision-making processes are ____ and ____.

Accepted Answer

A)  repeated problem solving; brand loyalty 
B)  repeated problem solving; habitual decision making 
C)  habitual decision making; brand loyalty 
D)  LPS; EPS 
E)  brand loyalty; brand disloyalty 
A)  repeated problem solving; brand loyalty 
B)  repeated problem solving; habitual decision making 
C)  habitual decision making; brand loyalty 
D)  LPS; EPS 
E)  brand loyalty; brand disloyalty

Question 6

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not one of the environmental influences discussed in Chapter 3?

Accepted Answer

A)  Attitudes 
B)  Culture 
C)  Family 
D)  Personal influence 
E)  All of these are environmental influences discussed in Chapter 3. 
A)  Attitudes 
B)  Culture 
C)  Family 
D)  Personal influence 
E)  All of these are environmental influences discussed in Chapter 3.

Question 8

Paying attention to ads on television is an example of external information search.

Accepted Answer

A) True 
 B)False

Question 9

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

Accepted Answer

A) True 
 B)False

Question 10

Decision making complexity can be thought of as a continuum ranging from lower to higher.

Accepted Answer

A) True 
 B)False

Question 11

The CDP model can be used to help guide product mix, communication, and sales strategies.

Accepted Answer

A) True 
 B)False

Question 12

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Accepted Answer

A) True 
 B)False

Question 13

Why do marketers need to know consumers' needs?

Accepted Answer

If marketers know where consumers "itch"

Question 14

Which of the following is not a stage of information processing?

Accepted Answer

A)  Attention 
B)  Acceptance 
C)  Comprehension 
D)  Emotion 
E)  All of these are stages in information processing. 
A)  Attention 
B)  Acceptance 
C)  Comprehension 
D)  Emotion 
E)  All of these are stages in information processing.

Question 15

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not one of the three primary consumer resources?

Accepted Answer

A)  Time 
B)  Money 
C)  Knowledge 
D)  Information processing capabilities 
A)  Time 
B)  Money 
C)  Knowledge 
D)  Information processing capabilities

Question 17

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

Accepted Answer

A) True 
 B)False

Question 18

The Internet has become an important source for consumer search.

Accepted Answer

A) True 
 B)False

Question 19

Standards and specifications used to compare different products and brands are called evaluative criteria.

Accepted Answer

A) True 
 B)False

Question 20

There are three factors that influence the extent of the problem-solving process. What are these?

Accepted Answer

1. The degree of involvement, representi

Emotions never play a role in consumers' evaluation of a product.

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

Divestment is the final stage in the CDP model.

For repeat purchases, the two main forms of decision-making processes are and .

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

Which of the following is not one of the environmental influences discussed in Chapter 3?

Paying attention to ads on television is an example of external information search.

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

Decision making complexity can be thought of as a continuum ranging from lower to higher.

The CDP model can be used to help guide product mix, communication, and sales strategies.

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Why do marketers need to know consumers' needs?

Which of the following is not a stage of information processing?

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Which of the following is not one of the three primary consumer resources?

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

The Internet has become an important source for consumer search.

Standards and specifications used to compare different products and brands are called evaluative criteria.

There are three factors that influence the extent of the problem-solving process. What are these?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Emotions never play a role in consumers' evaluation of a product.

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

Divestment is the final stage in the CDP model.

For repeat purchases, the two main forms of decision-making processes are ____ and ____.

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

Which of the following is not one of the environmental influences discussed in Chapter 3?

Paying attention to ads on television is an example of external information search.

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

Decision making complexity can be thought of as a continuum ranging from lower to higher.

The CDP model can be used to help guide product mix, communication, and sales strategies.

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Why do marketers need to know consumers' needs?

Which of the following is not a stage of information processing?

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Which of the following is not one of the three primary consumer resources?

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

The Internet has become an important source for consumer search.

Standards and specifications used to compare different products and brands are called evaluative criteria.

There are three factors that influence the extent of the problem-solving process. What are these?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

For repeat purchases, the two main forms of decision-making processes are and .