Question 1

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Accepted Answer

A)  Disposal 
B)  Recycling 
C)  Remarketing 
D)  A and B 
E)  A, B, and C 
A)  Disposal 
B)  Recycling 
C)  Remarketing 
D)  A and B 
E)  A, B, and C

Question 2

Which of the following is not an example of a marketer-dominated source of information?

Accepted Answer

A)  Advertising 
B)  Salespersons 
C)  Infomercials 
D)  Word-of-mouth communication 
E)  All of these are examples of marketer-dominated sources of information. 
A)  Advertising 
B)  Salespersons 
C)  Infomercials 
D)  Word-of-mouth communication 
E)  All of these are examples of marketer-dominated sources of information.

Question 3

What is the importance of the Consumer Decision Process Model?

Accepted Answer

By understanding how consumers make thei

Question 4

The standards and specifications used to compare different products and brands are called:

Accepted Answer

A)  salient attributes 
B)  determinant attributes 
C)  evaluative criteria 
D)  decision factors 
E)  None of the above. 
A)  salient attributes 
B)  determinant attributes 
C)  evaluative criteria 
D)  decision factors 
E)  None of the above.

Question 5

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Accepted Answer

A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment 
A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment

Question 6

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Accepted Answer

A)  Need recognition 
B)  Purchase 
C)  Information processing 
D)  Divestment 
E)  All the above are stages in the consumer decision process. 
A)  Need recognition 
B)  Purchase 
C)  Information processing 
D)  Divestment 
E)  All the above are stages in the consumer decision process.

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Which of the following is not an example of a marketer-dominated source of information?

What is the importance of the Consumer Decision Process Model?

The standards and specifications used to compare different products and brands are called:

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Which of the following is not an example of a marketer-dominated source of information?

What is the importance of the Consumer Decision Process Model?

The standards and specifications used to compare different products and brands are called:

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters