Exam 3: The Consumer Decision Process

Which of the following is likely to trigger an impulse purchase?

Purchase and consumption always occur simultaneously.

Determinant attributes are those that determine which brand or store consumers choose.

In the information processing model, the comprehension stage comes after the acceptance stage.

Information sources can be either marketer-dominated or nonmarketer-dominated.

Understanding what consumers want enables manufacturers to better manage the number of product variations they offer to consumers.

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

Consumers always use pre-existing evaluations stored in memory to determine their product choices.

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

What stage follows search in the consumer decision process model?

Which of the following is not a component of the search stage in the consumer decision process model?

Sometimes, consumers buy products they didn't intend to buy.

Retrieving knowledge from memory is known as ____. Collecting information from peers, family, and the marketplace is known as ____.

At what stage during information processing is the message further analyzed against categories or meaning stored in memory?

Search is determined by all the following except:

Marketers usually are unable to raise consumers' awareness of unrecognized needs or problems.

____ is an overall evaluation of an alternative.

Repeat purchases can be accomplished with either repeated problem solving or habitual decision-making.

New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.

Impulse buying is a more complex form of limited problem solving.