Question 1

Which of the following is not an example of demarketing activities aimed at consumers?

Accepted Answer

A)  Warning labels 
B)  Advertising restrictions 
C)  Bans from smoking in public places 
D)  Higher taxes on cigarettes 
E)  All of the above are examples of demarketing activities. 
A)  Warning labels 
B)  Advertising restrictions 
C)  Bans from smoking in public places 
D)  Higher taxes on cigarettes 
E)  All of the above are examples of demarketing activities.

Question 2

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

Accepted Answer

A) True 
 B)False

Question 3

Whereas a ____ focuses on how an organization adapts to consumers, a ____ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

Accepted Answer

A)  selling orientation; marketing orientation 
B)  marketing orientation; comprehensive consumer orientation 
C)  manufacturing orientation; selling orientation 
D)  comprehensive consumer orientation; manufacturing orientation 
E)  None of the above. 
A)  selling orientation; marketing orientation 
B)  marketing orientation; comprehensive consumer orientation 
C)  manufacturing orientation; selling orientation 
D)  comprehensive consumer orientation; manufacturing orientation 
E)  None of the above.

Question 4

Having what consumers are likely to buy is a characteristic of a ____ orientation.

Accepted Answer

A)  manufacturing 
B)  selling 
C)  marketing 
D)  All of the above. 
E)  None of the above. 
A)  manufacturing 
B)  selling 
C)  marketing 
D)  All of the above. 
E)  None of the above.

Question 5

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

Accepted Answer

A) True 
 B)False

Question 6

According to Chapter 1, which of the following is not a drawback of choice modeling?

Accepted Answer

A)  Interrelations of independent variables could make it unreliable to interpret. 
B)  Gender differences in the participant pool may bias the analysis. 
C)  Data may not be sufficient, accurate, up to date or relevant. 
D)  All of the above are identified in Chapter 1 as drawbacks of choice modeling. 
E)  None of the above are identified in Chapter 1 as drawbacks of choice modeling. 
A)  Interrelations of independent variables could make it unreliable to interpret. 
B)  Gender differences in the participant pool may bias the analysis. 
C)  Data may not be sufficient, accurate, up to date or relevant. 
D)  All of the above are identified in Chapter 1 as drawbacks of choice modeling. 
E)  None of the above are identified in Chapter 1 as drawbacks of choice modeling.

Question 7

Consumer behavior consists of which of the following activities?

Accepted Answer

A)  Obtaining 
B)  Consuming 
C)  Disposition 
D)  A and B 
E)  A, B, and C 
A)  Obtaining 
B)  Consuming 
C)  Disposition 
D)  A and B 
E)  A, B, and C

Question 8

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

Accepted Answer

A) True 
 B)False

Question 9

Successful organizations believe:

Accepted Answer

A)  consumers are influenced by the needs and wants of the organization. 
B)  marketing is the process of transforming or changing an organization to have what people will buy. 
C)  marketing is not really important. 
D)  marketing is the process of transforming consumer wants into the firm's product offering. 
E)  None of the above. 
A)  consumers are influenced by the needs and wants of the organization. 
B)  marketing is the process of transforming or changing an organization to have what people will buy. 
C)  marketing is not really important. 
D)  marketing is the process of transforming consumer wants into the firm's product offering. 
E)  None of the above.

Question 10

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

Accepted Answer

A) True 
 B)False

Question 11

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

Accepted Answer

A)  Promotional 
B)  Marketing 
C)  Advertising 
D)  Demarketing 
E)  All of the above. 
A)  Promotional 
B)  Marketing 
C)  Advertising 
D)  Demarketing 
E)  All of the above.

Question 12

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

Accepted Answer

A) True 
 B)False

Question 13

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

Accepted Answer

A) True 
 B)False

Question 14

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

Accepted Answer

A) True 
 B)False

Question 15

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

Accepted Answer

A) True 
 B)False

Question 16

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

Accepted Answer

A)  intermarket segmentation 
B)  market segmentation 
C)  national segmentation 
D)  trans-national segmentation 
E)  international segmentation 
A)  intermarket segmentation 
B)  market segmentation 
C)  national segmentation 
D)  trans-national segmentation 
E)  international segmentation

Question 17

In which of the following eras did the consumer have the most influence?

Accepted Answer

A)  Manufacturer 
B)  Wholesaler 
C)  Retailer 
D)  Production 
E)  Selling 
A)  Manufacturer 
B)  Wholesaler 
C)  Retailer 
D)  Production 
E)  Selling

Question 18

In the United States, consumers are responsible for about 66 percent of the nation's economy.

Accepted Answer

A) True 
 B)False

Question 19

____ refers to the activities leading up to and including the purchase or receipt of a product while ____ refers to how, where, when, and under what circumstances consumers use products.

Accepted Answer

A)  Acquiring; expend 
B)  Purchase; utilize 
C)  Selecting; using 
D)  Obtaining: consuming 
E)  None of the above. 
A)  Acquiring; expend 
B)  Purchase; utilize 
C)  Selecting; using 
D)  Obtaining: consuming 
E)  None of the above.

Question 20

The retail supply chain does not include:

Accepted Answer

A)  Manufacturers 
B)  Retailers 
C)  Wholesalers 
D)  Public policy makers 
E)  The retail supply chain includes all of the above. 
A)  Manufacturers 
B)  Retailers 
C)  Wholesalers 
D)  Public policy makers 
E)  The retail supply chain includes all of the above.

Which of the following is not an example of demarketing activities aimed at consumers?

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

Whereas a focuses on how an organization adapts to consumers, a extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

Having what consumers are likely to buy is a characteristic of a ____ orientation.

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

According to Chapter 1, which of the following is not a drawback of choice modeling?

Consumer behavior consists of which of the following activities?

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

Successful organizations believe:

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

In which of the following eras did the consumer have the most influence?

In the United States, consumers are responsible for about 66 percent of the nation's economy.

refers to the activities leading up to and including the purchase or receipt of a product while refers to how, where, when, and under what circumstances consumers use products.

The retail supply chain does not include:

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Which of the following is not an example of demarketing activities aimed at consumers?

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

Whereas a ____ focuses on how an organization adapts to consumers, a ____ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

Having what consumers are likely to buy is a characteristic of a ____ orientation.

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

According to Chapter 1, which of the following is not a drawback of choice modeling?

Consumer behavior consists of which of the following activities?

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

Successful organizations believe:

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

In which of the following eras did the consumer have the most influence?

In the United States, consumers are responsible for about 66 percent of the nation's economy.

____ refers to the activities leading up to and including the purchase or receipt of a product while ____ refers to how, where, when, and under what circumstances consumers use products.

The retail supply chain does not include:

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Whereas a focuses on how an organization adapts to consumers, a extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

refers to the activities leading up to and including the purchase or receipt of a product while refers to how, where, when, and under what circumstances consumers use products.