Question 1

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Accepted Answer

A)  The right to safety. 
B)  The right to be informed. 
C)  The right to choose. 
D)  The right to enjoy a clean and healthful environment. 
E)  All of the above are listed in the Consumer Bill of Rights. 
A)  The right to safety. 
B)  The right to be informed. 
C)  The right to choose. 
D)  The right to enjoy a clean and healthful environment. 
E)  All of the above are listed in the Consumer Bill of Rights.

Question 2

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

Accepted Answer

A) True 
 B)False

Question 3

Historically, the study of consumer behavior has focused on why people buy.

Accepted Answer

A) True 
 B)False

Question 4

The key element in the definition of the marketing concept is:

Accepted Answer

A)  Consumption 
B)  Disposal 
C)  Exchange 
D)  Purchase 
E)  Accommodation 
A)  Consumption 
B)  Disposal 
C)  Exchange 
D)  Purchase 
E)  Accommodation

Question 5

Consuming includes how consumers get rid of products and packaging.

Accepted Answer

A) True 
 B)False

Question 6

Many firms are trying to develop relationships with their customers because:

Accepted Answer

A)  people are naturally brand loyal. 
B)  new customers are very expensive to recruit. 
C)  doing so makes it easier to retain them. 
D)  consumer behavior is very difficult to understand. 
E)  B and C are correct. 
A)  people are naturally brand loyal. 
B)  new customers are very expensive to recruit. 
C)  doing so makes it easier to retain them. 
D)  consumer behavior is very difficult to understand. 
E)  B and C are correct.

Question 7

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above.

Question 8

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

Accepted Answer

A)  Wholesalers 
B)  Manufacturers 
C)  Retailers 
D)  Consumers 
E)  None of the above. 
A)  Wholesalers 
B)  Manufacturers 
C)  Retailers 
D)  Consumers 
E)  None of the above.

Question 9

Field experiments take place in a laboratory setting.

Accepted Answer

A) True 
 B)False

Question 10

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

Accepted Answer

A) True 
 B)False

Question 11

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

Accepted Answer

A) True 
 B)False

Question 12

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Accepted Answer

A) True 
 B)False

Question 13

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

Accepted Answer

A) True 
 B)False

Question 14

Consumer research has three major methodological approaches. These are:

Accepted Answer

A)  observational, interviews and surveys, critical relativism 
B)  observational, interviews and surveys, experimentation 
C)  observational, critical relativism, experimentation 
D)  experimentation, critical relativism, interviews and surveys 
E)  experimentation, post-modernism, critical relativism 
A)  observational, interviews and surveys, critical relativism 
B)  observational, interviews and surveys, experimentation 
C)  observational, critical relativism, experimentation 
D)  experimentation, critical relativism, interviews and surveys 
E)  experimentation, post-modernism, critical relativism

Question 15

Retailers typically procure products, house them and distribute them to the point of sale.

Accepted Answer

A) True 
 B)False

Question 16

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Accepted Answer

A) True 
 B)False

Question 17

Manufacturers manage raw materials and produce products.

Accepted Answer

A) True 
 B)False

Question 18

Consumer behavior can be defined as:

Accepted Answer

A)  a field of study focusing on marketing activities 
B)  a field of study focusing on consumer activities 
C)  a study of pricing 
D)  the study of decision rules 
E)  None of the above. 
A)  a field of study focusing on marketing activities 
B)  a field of study focusing on consumer activities 
C)  a study of pricing 
D)  the study of decision rules 
E)  None of the above.

Question 19

Consumption analysis refers to:

Accepted Answer

A)  why and how people use products. 
B)  why and how people make products. 
C)  when and where people dispose of products. 
D)  A and B 
E)  A, B, and C 
A)  why and how people use products. 
B)  why and how people make products. 
C)  when and where people dispose of products. 
D)  A and B 
E)  A, B, and C

Question 20

What did Sam Walton mean by "Only the customer can fire us all"?

Accepted Answer

Simply, that the only thing that can clo

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

Historically, the study of consumer behavior has focused on why people buy.

The key element in the definition of the marketing concept is:

Consuming includes how consumers get rid of products and packaging.

Many firms are trying to develop relationships with their customers because:

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

Field experiments take place in a laboratory setting.

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

Consumer research has three major methodological approaches. These are:

Retailers typically procure products, house them and distribute them to the point of sale.

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Manufacturers manage raw materials and produce products.

Consumer behavior can be defined as:

Consumption analysis refers to:

What did Sam Walton mean by "Only the customer can fire us all"?

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

Historically, the study of consumer behavior has focused on why people buy.

The key element in the definition of the marketing concept is:

Consuming includes how consumers get rid of products and packaging.

Many firms are trying to develop relationships with their customers because:

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

Field experiments take place in a laboratory setting.

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

Consumer research has three major methodological approaches. These are:

Retailers typically procure products, house them and distribute them to the point of sale.

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Manufacturers manage raw materials and produce products.

Consumer behavior can be defined as:

Consumption analysis refers to:

What did Sam Walton mean by "Only the customer can fire us all"?

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters