Question 1

Which of the following activities are characteristic of a customer-centric firm?

Accepted Answer

A)  Identifying customers' needs. 
B)  Formulating strategies to fit customers' needs. 
C)  Consumer research and analysis to monitor trends. 
D)  A and B 
E)  A, B, and C 
A)  Identifying customers' needs. 
B)  Formulating strategies to fit customers' needs. 
C)  Consumer research and analysis to monitor trends. 
D)  A and B 
E)  A, B, and C

Question 2

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

Accepted Answer

A)  The consumer is sovereign. 
B)  The consumer is global. 
C)  Consumers are different; consumers are alike. 
D)  The consumer has rights. 
E)  All of the above are underlying principles discussed in Chapter 1. 
A)  The consumer is sovereign. 
B)  The consumer is global. 
C)  Consumers are different; consumers are alike. 
D)  The consumer has rights. 
E)  All of the above are underlying principles discussed in Chapter 1.

Question 3

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above.

Question 4

Advertising and research firms are examples of facilitating organizations.

Accepted Answer

A) True 
 B)False

Question 5

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

Accepted Answer

A) True 
 B)False

Question 6

What is meant by "The Consumer is King"?

Accepted Answer

We have entered an age where consumers,

Question 7

Consumption analysis focuses on how people buy.

Accepted Answer

A) True 
 B)False

Question 8

The selling of the Ford Model T was an example of a ____ orientation.

Accepted Answer

A)  marketing 
B)  comprehensive consumer 
C)  wholesaler 
D)  manufacturing 
E)  retailer 
A)  marketing 
B)  comprehensive consumer 
C)  wholesaler 
D)  manufacturing 
E)  retailer

Question 9

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

Accepted Answer

A) True 
 B)False

Question 10

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

Accepted Answer

A) True 
 B)False

Question 11

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Accepted Answer

A)  Biofeedback 
B)  Magnetic resonance imaging 
C)  Vocal analysis 
D)  A and B 
E)  A, B, and C 
A)  Biofeedback 
B)  Magnetic resonance imaging 
C)  Vocal analysis 
D)  A and B 
E)  A, B, and C

Question 12

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

Accepted Answer

A) True 
 B)False

Question 13

Understanding how consumers buy products often leads to an improved understanding of how they use products.

Accepted Answer

A) True 
 B)False

Question 14

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

Accepted Answer

A) True 
 B)False

Question 15

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

Accepted Answer

A) True 
 B)False

Question 16

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

Accepted Answer

A) True 
 B)False

Question 17

What is meant by a comprehensive consumer orientation?

Accepted Answer

A comprehensive consumer orientation mea

Question 18

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

Accepted Answer

A) True 
 B)False

Question 19

An understanding of consumer behavior is useful in formulating public policy.

Accepted Answer

A) True 
 B)False

Question 20

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

Accepted Answer

A) True 
 B)False

Which of the following activities are characteristic of a customer-centric firm?

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Advertising and research firms are examples of facilitating organizations.

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

What is meant by "The Consumer is King"?

Consumption analysis focuses on how people buy.

The selling of the Ford Model T was an example of a ____ orientation.

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

Understanding how consumers buy products often leads to an improved understanding of how they use products.

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

What is meant by a comprehensive consumer orientation?

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

An understanding of consumer behavior is useful in formulating public policy.

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Which of the following activities are characteristic of a customer-centric firm?

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Advertising and research firms are examples of facilitating organizations.

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

What is meant by "The Consumer is King"?

Consumption analysis focuses on how people buy.

The selling of the Ford Model T was an example of a ____ orientation.

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

Understanding how consumers buy products often leads to an improved understanding of how they use products.

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

What is meant by a comprehensive consumer orientation?

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

An understanding of consumer behavior is useful in formulating public policy.

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters